King of Prussia, PA (PRWEB) January 07, 2014
CMI/Compas has named comScore as its solution provider of record for ad verification. This is a first of its kind collaboration in the pharma industry for physician and healthcare provider audiences. As CMI/Compas explained in a whitepaper, ad verification is designed to ensure that every ad impression is a quality impression, every impression is compliant and is served and displayed as intended and purchased.
Ad verification is a service that offers technology to ensure that ads appear on planned sites and reach the targeted audience. Publishers, agencies and marketers use ad verification technology to validate the delivery of display ads and ensure brand safety. comScore recently reported that 36% of ad traffic is non-human traffic (NHT), a major increase from only 6% in 2011. As fraudulent advertising behaviors increase, so must the actions to combat them.
“We are committed to ensuring quality and validation to our clients,” said Nicole Woodland-De Van, SVP Buying Services & Deliverables, Compas. “This partnership is indicative of the higher level of service we are providing in today’s multi-channel landscape.”
“We chose comScore after a deep analysis of the top offerings in the space that analyzed the features and performance of each partner,” explained Leanne Smith, Senior Director Insights & Analytics, Communications Media, Inc. (CMI).
“Ensuring quality digital ad delivery to the right audiences is critical for any marketer, but particularly in the pharma and healthcare space,” said Lars Jensen, comScore Director of Marketing Solutions. “We look forward to working with CMI/Compas to help improve the quality and performance of their clients’ campaigns.”
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit http://www.comscore.com/companyinfo.
Well-known as a media planning and buying organization for healthcare clients, sister agencies Communications Media, Inc. (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmirecruiter.com.