Matrix Solutions Publishes White Paper Entitled “The Underlying Importance of Data Management Across the Media Sales Continuum”

The paper provides insight into how effective data management has become a necessity in order to achieve better operational efficiency.

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Pittsburgh, PA (PRWEB) January 07, 2014

Matrix Solutions, the leading provider of media CRM and Sales Intelligence Software, announces a new white paper entitled “The Underlying Importance of Data Management across the Media Sales Continuum.” Operational systems and workflows in the media industry have continued to evolve and expand over the years – and as they have expanded, so too has the amount of data and its disparate sources. The paper provides insight into how effective data management has become a necessity in order to achieve better operational efficiency.

“We recognize the critical importance of data coming from multiple systems being cleansed and synchronized in order for decision makers to make good business decisions based on accurate and actionable data,” said DJ Cavanaugh, CEO, and Matrix Solutions. “Having a solid platform to integrate, merge, and cleanse all data across the entire enterprises’ media sales continuum provides a new level of effective data management – and we of course want to share not only our viewpoint, but the opportunity to make it possible.”

The web-based Matrix CRM & Sales Intelligence solution serves as a platform for aggregating and managing all data. The paper articulates how customer relationships cannot merely be managed with just contact data, account information, e-mail and historical traffic system revenue information. Today’s account data comes from multiple areas of the business including but not limited to lead generation programs, proposal systems, inventory, budgeting, Google Analytics, pricing, traffic, and more. Integrating all these data sources to be able to view and manage in one dashboard not only saves an incredible amount of time and manual labor, but it provides an efficient workflow from which to capitalize on increased sales opportunities.

To download a copy of “The Underlying Importance of Data Management across the Media Sales Continuum,” click here.

About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to give you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.


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