Chicago, IL (PRWEB) January 07, 2014
Chicago Projection Mapping (CPM), a Chicagoland-based content and 3D projection company, led the agricultural event industry in a new direction this week at the ASTA Seed Expo, the nation’s largest seed industry conference. The five-day, high-intensity mapping display at Hyatt Regency Chicago was created in conjunction with Milwaukee-based agency Bader-Rutter, and served as a central focal point for the agency’s efforts at the Expo.
Spanning over 40 feet horizontally, the display provided a focused centerpiece to the brand imagery on display. Content ranged from custom made 3D and 2D animations, video content, still images, and brand assets, all brought to life in crystal-clear 4K / UHD horizontal resolution. Chicago Projection Mapping coordinated the installation and blended two top-tier projectors into a unified display spanning over half the width of the lobby balcony.
The transformative effect on the lobby was unmistakable. During the day, attendees saw the brand welcome guests to the event and promoted messaging, while at night, the lobby glowed with rich blues and greens while expo attendees congregated beneath. Combined with additional visual elements coordinated by Bader-Rutter, including branded window clings and table treatments, the client’s identifiers were constantly on display, consistently reinforced, and impossible to miss.
"Feedback from two other […] team parties came back to me yesterday – both were very pleased with the final product and our ability to really take over the lobby space,” said Zach Szewczyk, Senior Account Executive at Bader-Rutter. “Thanks again for the excellent work on the projection mapping. […] The hard work has paid off.”
Chicago Projection Mapping continues its development of cutting-edge technologies for the corporate event sector. Agencies, production companies, and creative groups continue to take advantage of CPM’s exceptional versatility to bring innovative applications of projection mapping to trade shows and live events across the midwest and beyond. For more information and a free quote, please email info(at)ChicagoProjectionMapping(dot)com.
About Chicago Projection Mapping: Based in Chicago, IL, Chicago Projection Mapping is a full service content creation and 3D projection mapping company, serving the corporate, event, meeting, and convention sectors. For more information, please visit http://www.ChicagoProjectionMapping.com.