San Francisco, CA (PRWEB) January 07, 2014
Livefyre, provider of the leading real-time conversation and social curation platform, today announced the availability of a new feature that enables editors and community managers to feature comments as "Editor's Picks" above the comment stream. Livefyre is the first commenting solution to provide this feature.
There have been several recent studies on the influence of comments, including a recent experiment by the Guardian that found that the tone set early on in a comment thread heavily influences a reader’s perception of the article. The new feature will help editors prominently display the most constructive comments at the top of the comment stream, setting the tone and encouraging other users to contribute more meaningful, thoughtful comments in the stream that follows.
“We want to make it as easy as possible for our customers to build thriving communities around their content,” said Jordan Kretchmer, founder and CEO of Livefyre. “Featured Comments is our latest innovation to help editors and site moderators weed out discouraging noise and trolls, fostering more meaningful conversation and dialog on the topics that matter to your audience.”
"Featured Comments helps our users become even more effective storytellers," said Catherine van Zuylen, VP of Product for Livefyre. "Our clients are using it to draw attention to particularly useful insights, to 'reward' helpful members of the community, and to inspire more dialogue."
This new feature is available immediately to all Livefyre customers, free of charge, across more than 550 enterprise customers and 75,000 community comment installations.
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre's social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013.
Founded in 2009 with offices in San Francisco, New York and London, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre or @storify.