Pricing Intelligence Leader, WisePricer, Unveils New 'Competitive Landscape' Feature

San Francisco, CA (PRWEB) January 08, 2014

Today, WisePricer, the premier dynamic pricing engine, announced a new Competitive Landscape report feature, available exclusively for Enterprise clients. This feature adds further depth to WisePricer’s competitive analysis by displaying an overview of how your company compares against specific competitors.

WisePricer’s pricing engine already includes robust tools such as the SpyAgent, which provides price history analytics and allows retailers to gain valuable insight on competitor pricing strategies to stay one step ahead. Retailers can set automated, customizable repricing rules, making the task of understanding the competitive landscape and responding to markets much easier. WisePricer enables retailers to have a competitive advantage by enabling them to achieve higher margins and more efficient revenue growth in an increasingly competitive playing field.

With the new Landscape feature, retailers can now see how they compare to their competitors in terms of:

• Relative Price: The percentage of your products that are more expensive, similar, or less expensive than a competitor, with a breakdown of the same by product category, brand, or other customizable filters.
• Assortment Overlap: How many of your products are being carried by a specific competitor.

"WisePricer is committed to helping retailers stay competitive in the market, and we are constantly looking for ways to provide more value to our clients," said Arie Shpanya, CEO and co-founder of WisePricer. This feature gives added insight to competitors’ pricing and merchandising strategies, allowing retailers to optimize their own strategies and consequently, their revenue. It is just the latest addition to the toolkit of features designed to help retailers develop and implement a dynamic pricing strategy. On average, companies that use WisePricer see an average of a 22% increase in sales revenues, and a 7% increase in bottom line profit.

To find out more about WisePricer, visit wisepricer.com to schedule a demo.

About WisePricer:

In a competitive and cluttered online marketplace, having an optimal pricing strategy is more important than ever. WisePricer is a full-featured pricing engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to grow profit margins, price with confidence and improve merchandising through powering the development of a sound pricing strategy. WisePricer offers a suite of products which include WiseMatch, WiseMapper, PriceChecker, and PriceFinder and are designed to give manufacturers and retailers with a variety of needs the edge they need to stay ahead of the game.