Works Aggressively to Help their 7 Million Members Cut their Grocery Bill in Half in 2014

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Stephanie Nelson, founder of Coupon Mom, says “Strategic Shopping” is not about changing the way you eat, it’s about changing the way you buy the food that you like.

Shoppers can get extreme savings without having to go to extreme measures--just use the free system to save on healthy groceries all year long. Founder Stephanie Nelson says every hour used couponing saves consumers an average of $100, and that adds up to huge savings.

She advises to start 2014 the smart way, and save with the Coupon Mom system. “The couponing world has tightened up,” says Nelson, “now our members are paying closer attention to stores’ policies, going in as smarter shoppers, and still getting their groceries for less than 50% of the store prices.” Nelson says if a family knows some simple strategies, they can cut their 2014 grocery bill in half, too. is the country's largest grocery deals website with over 7 million members. The website and blog provide weekly grocery and coupon “deals lists” for over 60 grocery and drugstores chains in all 50 states. Membership is free and the site offers tutorial videos to the beginner with step by step directions for achieving fast and smart savings.

"I've been saving at least $100 a week on groceries since my first son was born 20 years ago," Nelson says, "That's a total savings of over $100,000, which is enough to pay for him to go to college."

“ has been around for 13 years and we know that stocking up on grocery items is a key to cutting grocery bills, but it isn't necessary for a typical family to have extreme stockpiles,” Nelson says. “Change your shopping mentality: instead of buying items when you run out, watch for bargain prices on products you want and buy them when they are on sale.”

The key is to focus on what the shopper is actually spending (not just the percentage saved) and buying items their family needs, says Nelson. She suggests focusing on meal planning and setting a spending limit, not a "percentage saved" goal so shoppers don't get caught up in a numbers game that leads to buying too much salad dressing and not enough salad! helps shoppers save with "Strategic Shopping." The site offers a “Grocery Deals by State” section to make saving simple, listing the best grocery deals in the consumer’s own local store. These lists combine sale prices with store promotions and coupons, helping any shopper achieve dramatic savings on healthy items their family needs.

Since 2004, Stephanie has appeared frequently on television teaching savings tips, including The Oprah Winfrey Show, The Today Show, Katie Couric, Good Morning America, CBS Early Show, NBC Nightly News, Fox Business, The Doctors, The View, Dr. Oz, and CNN.

The Coupon Mom's Guide to Cutting Your Grocery Bill in Half, is a New York Times best seller.

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Nanette Noffsinger
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