MaxSold Transforms Online Auctions, Seeing the Old Through New Eyes

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Auction Innovator Utilizes Google Glass to Sell Grandma's Teacups

MaxSold, the company that developed and introduced a new paradigm in online auctions by streamlining the process for downsizing seniors and business liquidation, announced it will implement Google Glass in serving its clients.  

Since its inception in 2010, the company has redefined auctions by integrating the convenience of online bidding with the security of on site preview and pickup. The nexus of founder Barry Gordon's half century of prestigious auction expertise with CEO Sushee Perumal's Fortune 100 technological insight, MaxSold has revolutionized online auctions. Gordon says, "Our expedited process allows clients to fairly, safely and efficiently liquidate their assets."

Perumal has been instrumental in developing applications that simplify the auction process, including the company's internal cataloging app for iPad and iPhone. He says he sees Google Glass and similar products as the next step in automating and streamlining the company's cataloging process in two ways. "This will take auction automation one step further by allowing team catalogers to have immediate, hands-free access to a team of product experts, ensuring every object is accurately described and understood. No potential 'gem' will be overlooked." 

MaxSold is conducting field tests this week which allow it to host virtual online previews where buyers can ask questions about merchandise and interact with MaxSold on-site teams and experts in an Skype-like environment. An added benefit to bidders, these live recordings and interactions will be saved for other buyers to review online.

Perumal says the "Google Glass instant imaging app which is in development will allow the MaxSold local teams to easily identify and catalog fine case goods, sterling, porcelain and even garden tools by simply looking at these objects."

An organization with an appreciation for the valuable and historic as well as the utilitarian and sentimental, both Gordon and Perumal see MaxSold's continued implementation of cutting edge technology as the synthesis of the past and the future. "The families we serve and the home contents are all so different. Our catalogs and video streams will give buyers a sense of how families lived for the past several decades and in some cases, more than a half century," says Sushee Perumal. "We've built an organization with the highest level of efficiency, honesty and fairness to sellers and buyers throughout the auction process and will continue to embrace tools and technology that will ease our clients' transitions."

Those interested in viewing MaxSold's first Glass session with its employees in both US and in Canada, can view the recording on MaxSold's Google+ page":

For more information about current and upcoming MaxSold auctions, visit  or follow MaxSold on Facebook, Pinterest and Twitter.

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Sushee Perumal
+1 888-672-3677 Ext: 118
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