Online Academic Software Reseller ThinkEDU Names Michael Fischler as CEO

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Janet Drumm to become President and Allan Fischler COO.

ThinkEDU, a nationwide academic reseller offering the academic community, which includes students, faculty, staff, and colleges, deep discounts on thousands of software and computer accessories, has named Michael Fischler as its Chief Executive Officer (CEO).

ThinkEDU also announced that going forward; co-founder Janet Drumm will serve as ThinkEDU’s President and co-founder Allan Fischler will serve as Chief Operating Officer (COO)

Mr. Fischler is a seasoned veteran in the education technology market with over 30 years of experience in education technology. For twenty of those years he served as Founder and CEO of Journey Education Marketing, Inc. (JourneyEd). During his tenure at JourneyEd, the company was the North-American leader in online sales and marketing of technology products to the educational community. Mr. Fischler was considered a pioneer in the sales of application software to students and private colleges. Most recently, Fischler founded Beyond Graduation; an online retailer offering over 100,000 licensed collegiate apparel and gear products and in September of 2013, joined ThinkEDU’s Advisory Board as its Chairman.

ThinkEDU was launched in 2012 by co-founders Janet Drumm and Allan Fischler. Both were previously on the Journey Education Marketing management team led by Michael Fischler. "We are delighted to have Mike Fischler join our team as CEO,” says Drumm. “It’s great to bring our former management team back. Mike is incredibly well respected in the educational technology industry and his wealth of experience will help ThinkEDU in its goal to become the dominant leader."

According to new COO Allan Fischler, "I am excited about our new roles as we cement our path to success in 2014. It’s amazing how much we accomplished in such a short period of time."

Fischler’s role as CEO for ThinkEDU is effective immediately. “I am excited to be joining ThinkEDU at this juncture in the companies early history,” said Fischler. “The company is more than ready to take itself to the next level and I look forward to being a part of this team.”

Fischler noted, “We are working in an incredible marketplace. According to the Department of Education, approximately 21.8 million students attend American colleges and universities. This constitutes an increase of about 6.5 million since the fall of 2000. To target this market, ThinkEDU is made up of team members that have incredible focus, an amazing passion for what they do and a deep respect of her customer base and partners.”

About thinkEDU
Based in Dallas, Texas, ThinkEDU offers everything for students, faculty and staff − including academic discounts on software, hardware and more. ThinkEDU is a one-stop shop for students, faculty, and staff to purchase their software, hardware, accessories, and more. ThinkEDU operates over 650 online technology stores for college bookstores and schools. Contact us at PR(at)thinkEDU(dot)com or go to to learn more about our free marketing materials, affiliate program, and more.

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