Rethink Your eCommerce Platform in 2014, Web Event

Bring in the new year with a new take on e-commerce. Platform provider for The Container Store and Pep Boys, Broadleaf Commerce, discusses new solutions and an inside look at Broadleaf Version 3.1.

Dallas, TX (PRWEB) January 08, 2014

Broadleaf Commerce, the enterprise open source e-commerce solution provider for The Container Store and Pep Boys, invites online retailers to explore new feature sets within Broadleaf Commerce v3.1 on January 14, 2014 at 10am CST. As one of the industry's best-known open source e-commerce platforms, Broadleaf provides a customizable, highly scalable platform designed to fit clients' needs, allowing freedom from standard platform parameters.

New feature sets released in 2014 will enable e-commerce teams to work in conjunction within a singular admin interface. The Workflow and Approval module allows various team members to collaborate within sandbox environments before the final launch of website content, pricing, promotional, and catalog changes.

"A retail store may now develop an entire season's catalog, complete with merchandise, pricing, scheduled on-site marketing campaigns, specialized pricelists, and more - then set the new sandbox to auto deploy as needed," said Brad Buhl, Director of Marketing and Channel Strategy at Broadleaf. "The framework also allows merchandisers and marketers to preview the look, product pricing, and messaging on their site on any given future date to help with forecasting."

The new Broadleaf admin features include Content Management, Workflow and Approval, Advanced Widgets, Multiple Sandbox Environments, Scheduling Auto Deployments, and more - all from a single administrative interface. "At Broadleaf, we develop based on the expressed market need. For business users, our clients wanted a singular interface to manage content, products, and promos without having to involve IT. For developers, Broadleaf provides an extensible framework based on best of breed technologies and designed for ultimate configuration control, providing performance and reliability," said Brian Polster, President of Broadleaf Commerce.

Online retailers looking to improve go-live times and increase team productivity in 2014 are encouraged to attend the Broadleaf Commerce v3.1 Web Event.

For further e-commerce news and updates follow Broadleaf on Twitter, handle @Broadleaf, or subscribe to the monthly Broadleaf 'Leaflet' Newsletter.


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