Las Vegas, NV (PRWEB) January 09, 2014
Atlas, the only wearable fitness device that identifies and tracks exercises, today announced their participation in the TechCrunch Battlefield at CES and the launch of pre-orders through Indiegogo. Only 15 start-ups were selected by TechCrunch to compete and showcase their product for a chance to win $50,000 in front of a panel of celebrity judges.
Atlas debuted their prototype to an audience of emerging technology enthusiasts and opened pre-orders with a ship date of Q4 2014. MSRP in Q4 will be below $200, however, the first pre-orders will go for as low as $100.
With a single on-wrist device, Atlas can track the body on the x-, y- and z-axes. It’s so precise, it can tell the difference between push-ups and triangle push-ups, bicep curls and alternating bicep curls and squats versus dead lifts. Atlas logs workouts with almost zero user action and keeps track of the user’s heart rate so you can see how each movement affects your body.
“The TechCrunch Battlefield completely captures what CES is about, innovation,” said Peter Li, CEO and founder of Atlas. “We have spent the past 12 months developing hardware and software prototypes that identify and track exercises, creating a smarter exercise tracker. We admire the work already completed in fitness wearables industry and look forward to revolutionizing how people workout.”
Atlas is packed with a suite of inertial sensors, similar to those used in smartphones. The Atlas sensors see motion in a 3D trajectory and identify the specific motion fingerprint of each exercise you’re doing. Atlas then sifts through a sea of data and picks out the pearls that are valuable to user.
Atlas was founded by Peter Li, Mike Kasparian and Alex Hsieh. The founding team combines talent from Johns Hopkins University, Philips Healthcare and Maxim Integrated. While at Johns Hopkins, Peter developed a motivational platform for college students and faculty to lose weight and gain muscle. He realized how valuable tracking the right data and the subsequent analysis was; yet he was frustrated by the lack of adequate solutions. At Philips Healthcare, Mike learned how data could be used to literally save lives when designing circuitry for defibrillators. Alex is passionate about software development that is embedded in microprocessors and learned what it takes to develop powerful software packages at Maxim Integrated.