Precision Opinion - What Are Your Intentions for 2014?

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4% of People Have Admitted That They Plan to Have an Affair well as 4% who evidently have made up their mind to have an affair!

Precision Opinion, a national market research firm conducted a telephone survey with adults 18 years of age and over on December 29 and 30, 2013. In total, 866 persons participated giving the national poll a margin of error of +/- 3.33% within a 95% confidence interval.

The survey was in three parts. The first was the direction of the country, the second was the most important event in 2013 and finally what their intentions were for the New Year. This is the third part.

Intentions for 2014

Respondents were read a list of 14 items and asked yes or no, did they plan on doing any of them in 2014. The one item with 92% of respondents saying yes was “LEARN SOMETHING NEW”. Now that’s what we call a good start. The do-good list continued with spending more time with family, saving more money, exercising more and taking a vacation.

Some not so fun planned events were the 3% who were planning on separating or getting a divorce as well as 4% who evidently have made up their mind to have an affair.


Precision Opinion is one of the largest market research field service firms in the US, complete with a government compliance division, ISO, HIPAA and GSA certifications. Precision partners on a domestic and international basis with social science research firms; political organizations, associations and the entertainment / tourism / gaming industry. Headquarted in Las Vegas, Precision Opinion has over 500 full time employees.

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James Medick
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