Marijuana News Goes Mainstream with Smell The Truth Syndication

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Dedicated to Professionally Covering Marijuana-related News, Smell The Truth Properties Receive More Than One Million Visitors Each Month

The Denver Post was recently highlighted on The Tonight Show with Jay Leno because of their intention to hire an editor dedicated to covering the pot beat in Colorado, a state that has legalized recreational marijuana use.

This is just the latest sign that an increasing number of mainstream media outlets are incorporating cannabis journalism into their coverage. This development follows in the footsteps of the Seattle Post-Intelligencer’s marijuana-dedicated blog, and even further back, the San Francisco Chronicle, which has published the highly-trafficked online weed blog, Smell The Truth, for two years.

Smell The Truth on has garnered millions of visitors and has secured venture funding from NugMedia, leading to the launch of a new standalone website,, which is now in beta. Today, the team behind Smell The Truth, TruMedia, announced that they’re seeking syndication deals for the brand’s compelling marijuana medicine, law, and Cannabis culture-focused content.

TruMedia has worked with Hearst Media for two years to provide content for a Smell The Truth blog on, the 7th largest newspaper website in the US and the Bay Area’s most visited local news website, is a blue-chip media entity that receives more than one million unique visitors to its site every day. Smell the Truth on has quickly amassed a large and loyal followership, which currently receives more traffic than any other produced content section on its website.

Smell The Truth articles have been picked up in high-profile news websites such as the Huffington Post, the Los Angeles Times, the Denver Post, the Seattle Post-Intelligencer, The New Yorker, Drudge Report and many others.

Smell The Truth content generates a significant amount of social media engagement from readers. For example, an article entitled, "Smoking Marijuana Causes ‘Complete Remission’ of Crohn’s Disease, No Side Effects, New Study Shows" has received more than 63,000 shares on Facebook, and "Worth repeating: National Cancer Institute says pot fights cancer" has been shared nearly 29,000 times on Facebook.

"Newspapers and media organizations are scrambling to deliver Cannabis-focused content to their readership, and as the foremost news resource for marijuana industry, Smell the Truth serves this need," said Dean Arbit, president at TruMedia. "Media entities and publishers can syndicate content from Smell The Truth in order to deliver the latest news and opinion editorial articles to the ever-growing portion of their readers looking for information about the medical marijuana industry and cannabis culture. We're currently engaged with several large media organizations about syndicating our content on their sites, and we expect to have several new syndication partnerships in place by early 2014."

Respected Journalist Oversees Editorial Content on Smell The Truth Properties

Smell the Truth is operated by San Francisco-based TruMedia, and editorial operations are led by San Francisco-based journalist, David Downs. Downs has covered the arts, technology and culture since 1996, and his article have appeared in Wired, Rolling Stone, New York Times, Village Voice, The Onion and several other high-profile media entities. In 2009, Downs launched the prescient column "Legalization Nation" in the alt-weekly East Bay Express of Oakland and served as the lead reporter for the Marijuana Business Report in 2010.

Work with Smell The Truth

Smell The Truth gives advertisers, entrepreneurs, grassroots organizations and innovators access to a targeted network of cannabis users and advocates. For more information, visit or email Truth (at) smellthetruth (dot) org. You can also like Smell The Truth on Facebook and follow Smell The Truth on Twitter.

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Matthew Meigs

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