San Diego, CA (PRWEB) January 09, 2014
Marina Anderson has joined Culturati Research & Consulting, Inc. as Vice President, Client Services & Strategy. In this leadership role, Marina will have oversight of the strategic direction of research teams and will focus on client-relationship management, strategic consulting services and research innovation.
Marina brings to the role over 23 years of experience in U.S. Ethnic, General Market and International research, as well as in Consumer, Shopper and Market Insights. She also brings a wealth of practice in designing and implementing Total Market and U.S. Bicultural strategy as well as in the development of Acculturation and Segmentation models. Marina joins Culturati from Procter & Gamble (P&G) where she enjoyed a long and successful career leading teams in the U.S., Mexico, Brazil, Chile and Argentina. At P&G, she contributed to the success of brands such as Duracell, Secret, Safeguard, Downy, Gain, Ariel, among others, through different roles in Consumer and Market Knowledge (CMK).
In her most recent role as the CMK leader for Duracell North America, Marina provided thought leadership in Consumer and Shopper understanding through leading all research (qualitative, quantitative, modeling) and helping to integrate those insights into business strategies to help the brand achieve its share and sales objectives.
Marissa Romero-Martin, Culturati’s President, commented on the appointment, “Marina has compiled an outstanding record in qualitative and quantitative research as well as in the optimization of marketing strategy during the past 23 years and this appointment reinforces Culturati’s commitment to delivering research excellence along with strategic business recommendations. Our focus on innovation and increasing demand from our clients led us to look for an addition to our leadership team who would fit with our ethos of research innovation and actionable insights. Marina will play a key role in enhancing and expanding Culturati’s existing capabilities.”
On her part, this appointment represents an exciting transition from client to consulting side as well as a move from the East to the West coast, as expressed in her words, “It is with great excitement that I join the Culturati team. The Company has grown continuously since its inception, which is a signal of the great work they are doing, especially in the multicultural market of which I’m passionate. I am very honored to be chosen for this leadership position and look forward to expanding Culturati’s capabilities via research innovation and continuing its momentum through the excellence in research that they are known for.”