34 Commerce's Herschel Walker Joins the “Rachael vs Guy Celebrity Cook Off” Challenge on Food Network

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Herschel Walker, CEO of 34 Commerce, joins all-star celebrity cast for season three of Rachael vs. Guy Celebrity Cook Off Challenge on the Food Network.

Cooking, Reality TV, Food Network, NFL, Celebrity, chef

Rachael vs. Guy: Celebrity Cook-Off with Herschel Walker

Herschel plans to bring his Southern home-style cuisine secrets to the competition. The winner will receive a $50,000 contribution towards the celebrity charity of choice. Herschel is competing for “Patriot Support”.

Food Network launched season three of Rachael vs. Guy: Celebrity Cook-Off, which premiered Monday, January 6, 2014. The show is about as high culture as The Food Network gets, hosted by Guy Fieri and Rachael Ray. The new show’s premise features "multi-talented celebrities competing for ultimate culinary bragging rights." A preview of this season’s exciting episode can be viewed in Cinsay’s Video Smart Store™ at CookingWalker.com

From the gridiron to the griddle, Dallas-based former NFL player and Heisman Trophy winner Herschel Walker, who is also a restaurant owner, revealed his own cooking talents. Herschel plans to bring his Southern home-style cuisine secrets to the competition. The winner will receive a $50,000 contribution towards the celebrity charity of choice. Herschel is competing for “Patriot Support”.

This season’s celebrity cast of competitors also includes:

· Judy Gold (actress, comedian)
· Florence Henderson (actress, singer)
· Penn Jillette (magician, comedian)
· Chris Kattan (comedian, actor)
· Jake Pavelka (reality star, The Bachelor)
· Tiffany (singer, actress)
· Vanilla Ice (pop icon and rapper)

To promote the awareness of the season’s competition and Herschel’s contention as he fights for “Patriot Support”, he has launched his own web page (http://cookingwalker.com/), which includes a Cinsay Smart Store TM.

Cinsay’s Smart Store’s unique platform allows individuals to be able to purchase products while actually viewing a video – all in the same space. Viewers can also share the video through social media like Facebook and Twitter. Herschel was amazed to learn of this patented technology that is unlike any other video access and viewing experience.

Within just a few hours, he was able to create a Smart Store that included a video trailer of the show, products he wanted to sell, an ecommerce function with shopping cart – and in an instant, was able to upload his smart store to his various social media web sites and charity page. (https://www.facebook.com/pages/Herschel-Walker-Official-Fan-Page/183383488360884)

“We are thrilled to support Herschel Walker in this Food Network competition and help raise money for his outstanding charity. Herschel is not only an amazing athlete and a successful businessperson, but he is a mentor to many,” said Christian Briggs, founder and CEO of Cinsay.

Herschel Walker recognized the ease and benefit of his loyal fans being able to view the video of the show and at the same time, to be able to purchase some of his restaurant’s famous products and sports memorabilia like signed footballs and unique t-shirts. Herschel owns a restaurant in Athens, GA, where he earned his elite football status as a Heisman Trophy recipient at the University of Georgia.

“Herschel’s Famous34 Pub & Grill” (http://herschelsfamous34pubandgrill.com/) offers a great mix of American favorites like grilled steaks, burgers, seafood, signature sandwiches and fresh salads, plus a selection of wings and 34 craft beers.

A selection of seasonings and one-of-a-kind memorabilia products are offered in this Cinsay Celebrity Cook-Off Smart Store.

Viewers can follow Herschel’s progress through his Famous34 Pub & Grill Facebook page (https://www.facebook.com/Famous34Athens) and support Herschel’s charity by shopping his video Smart Store at http://cookingwalker.com/

About Cinsay:

Dallas-based Cinsay has created a next-generation e-commerce, viewer interactive, video-based platform for any size business. Cinsay's technology enables anyone to sell products, display printable coupons, capture donations, and generate leads all inside its patented Smart Store™ technology. Cinsay patents include: U.S. Patent Nos. 8,533,753, 8,312,486 and 8,549,555 for interactive Internet-based video applications. Additional patents pending.

Forbes named Cinsay one of “America's Most Promising Companies” while eTail Conferences named Cinsay a “Rising Star” in innovation for 2012. Cinsay's eCommerce video-based platform can be used for any individual or business. For more information about Cinsay’s technology, video commerce solutions and available plans, please visit http://www.cinsay.com/.

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David Burrows
Cinsay, Inc.
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Cinsay, Inc
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