AskMen Launches Hispanic Publication For Guys – Hermanos

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The world’s No. 1 men’s destination partners with Chivas to help Hispanic guys become the men they aspire to be. Hermanos is curated and powered by America’s top young Hispanic influencers, tastemakers & entrepreneurs.

AskMen- the world’s most popular online men’s site -- reveals its new Latin lifestyle destination, Hermanos. Launching with premium partner Chivas, Hermanos is a one-of-a-kind digital platform, offering a fresh new way to reach Hispanic men who are passionate about life.

An English-language home that marries the aspirational lifestyle of the AskMen reader with the experience of the modern, Hispanic male, Hermanos is a celebration of friendship and brotherhood. “AskMen is of the belief that self-improvement isn’t just the job of its readers, and that improving and expanding how it connects with guys who want to be Better Men is the responsibility of the company as a whole. As part of this mission to empower more men to live the lives they aspire to, AskMen partnered with Chivas to create Hermanos,” said James Bassil, Publisher at AskMen.

Inspired by its official partner, Chivas, Hermanos’ launch articles center around the theme of chivalry and the experience of being a modern gentleman. This launch content comes by way of contributions from notable names in the Hispanic-American community – with each influencer, tastemaker and entrepreneur tackling the theme of chivalry through the lens of their own areas of expertise.

“With Hermanos, we wanted to create an environment where Hispanic-American men could come to find relevant, engaging content that matters to them,” said Armando Gomez, AskMen’s Sr. Director of Advertising. “To ensure that level of commitment to relevant, quality content, Hermanos is powered and curated by America’s top young Hispanic minds and forward-thinkers.”

From a review of the greatest gentlemen in cinematic history by renowned photographer and co-founder of Jaime Rojo to a look at rules of chivalry in the digital age by one of the leading minds in modern consumer engagement, Richie Cruz, Hermanos is off to an amazing start in re-imagining the way men’s lifestyle publications empower men from all walks of life.

Notable Contributors For Hermanos’ Launch:

  • Adrian Goddard – Founder of leading Latin Music Event Company Jaffe Events
  • Juan Diego Calle – Founder/CEO of .CO, the registry operator for the .CO top level domain.
  • Clara de Soto – Co-founder of ClearHart NY and profiled in Entrepreneur Magazine’s 100 Brilliant Companies of 2013
  • Jamie Rojo – Cofounder & Editor of Photograhy at

Visit Hermanos on AskMen at

About AskMen:
AskMen, a Ziff Davis, Inc. website, is the world's No. 1 lifestyle site for men. Dedicated to helping readers become better men through content on subjects such as fashion, health, dating, career, fine living and entertainment, AskMen has the widest reach in the men's lifestyle category, attracting over 17 million monthly unique visitors, worldwide.

Ziff Davis, Inc., a leading digital media company, specializes in the technology, gaming and men's lifestyle categories, reaching over 117 million unique visitors per month. Ziff Davis sites include,,,,,, and

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Armando Gomez, Sr. Director of Advertising, AskMen,

About Pernod Ricard:
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange.

The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking.

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Will Guyatt
Ziff Davis Inc
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