A mobile experience is no longer a luxury, but a necessity across all relevant digital media markets, including video, search, advertising and commerce.
Toronto, Canada (PRWEB) January 08, 2014
Tablets and smartphones have quickly become essential tools for consumers in North America. What’s often overlooked is how individuals multitask with these devices throughout their everyday media and social interactions. Uberflip’s latest infographic explores just how consumers are using multiple screens to consume content in 2014 and the implications for marketers.
“With the widespread adoption of mobile devices, content consumption habits are changing rapidly,” says Hana Abaza, Director of Marketing at Uberflip. “Bottom line is that a mobile experience is no longer a luxury, but a necessity across all relevant digital media markets, including video, search, advertising and commerce.”
- 90% of Americans use multiple devices sequentially throughout the day, ranging from smartphones, TVs, PCs, eReaders, to tablets (Google)
- 88% of Americans own at least 2 devices - TVs, tablets or smartphones (Comscore)
- TV viewing is the top multiscreen activity. 60% of consumers in the US use more than one device while watching television (Comscore)
- Adults between 18-34 prefer smartphones over tablets. Tablets are the device of choice for adults 35-44 (Marketing Land)
Sources for the visual include Google, Comscore, Nielsen, Mobile Marketer, and Pew Research.
Uberflip empowers marketers to create beautiful content experiences in minutes by centralizing and organizing all of their content into a stunning and responsive interface. Uberflip’s foray into the content marketing space started in 2008 with Flipbooks, a popular publishing tool that converts boring PDFs into engaging and interactive Flipbooks. Since then the company released its signature product, Hubs. Built for marketers, Hubs provides a home for all of your content including blogs, social media, video, Flipbooks and more - without the need for the IT department!