PhotoShelter Publishes 2014 Photo Business Plan Workbook; A Step-By-Step Guide to Help Photographers Focus Their Business Strategy

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Photography workbook delivers nine key business concepts to help photographers target clients and hit the ground running in 2014.

The 2014 Photo Business Plan Workbook

The 2014 Photo Business Plan Workbook coaches photographers to critically think through key areas of their business and check off action items as they go.

PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released a new free educational guide, The 2014 Photo Business Plan Workbook. This downloadable workbook provides a hands-on resource to help photographers strategically grow their business in 2014. It can be downloaded directly here: http://bit.ly/bizplan2014.

The 2014 Photo Business Plan Workbook coaches photographers to critically think through key areas of their business and check off action items as they go. There are tips and concrete examples on how to:

  • Define products & services
  • Determine an audience and addressable market
  • Create a marketing plan
  • Fix finances
  • Tune-up a website
  • Build Search Engine Optimization
  • Optimize social media
  • Create an advisory group
  • Follow up with old clients to generate new business

“If you want to be smart about your photo business and reach more clients in 2014, you need a plan,” said PhotoShelter CEO Andrew Fingerman. “This workbook will help photographers define tactics to elevate their presence online, fine tune their marketing efforts, and approach photography from a focused business perspective.”

The 2014 Photo Business Plan Workbook is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 30+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch.

About PhotoShelter

PhotoShelter helps people and organizations who are passionate about their photos do more with them. From creating beautiful websites and securely backing up their best images to building an audience and selling photos online, PhotoShelter is trusted by over 80,000 enthusiasts, freelancers, and established pros worldwide. What sets us apart are over 100 professional-grade features and cutting-edge technology that we’ve evolved with photographers in mind since 2005. With PhotoShelter, any photographer can take their online presence to the next level -- and get back to doing the shooting they love to do. Give us a try free for 14 days when you visit http://www.photoshelter.com.

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Deborah Block
PhotoShelter
+1 (212) 206-0808 Ext: 3325
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