(PRWEB) January 09, 2014
There may not be steel bars, unflattering uniforms, or intimidating guards, but menopause can feel like a prison. From hot flashes to night sweats, women are constantly tormented by the menopause years and many view it as an undeserved punishment or exile from their old life. Exert Smart Body Coolant offers these women a chance to escape their “meno-prison.”
Once sprayed on the body, Exert activates only when there is a skin temperature spike. Exert doesn’t feel cold when applied but instead works by drawing heat away from the body only when the body needs it. When skin temperature rises, Exert activates and cools the skin by 2 to 6 degrees. When body temperature drops to normal, Exert recharges and is ready to cool again without the need to reapply.
The technology behind Exert is supported by a study published in the Annals New York Academy of Sciences. Women were tested in cold climates and hot climates when experiencing a hot flash. The duration and severity of the hot flash was then measured. Kronenberg and Barnard found that women who experienced a hot flash in a colder climate felt it less than half the time of a woman in a hotter climate. Exert acts as a portable, cooling, micro-climate for the skin.
This announcement was welcomed news to approximately 27 million women in the U.S. who have hot flashes or experience night sweats.
Basma Siddiqui of the International Herald Tribune notes that, “It seems like every woman has her own hormonal crisis to lament over and if not that, it is the terror of reaching it that gets to her.” Menopause is often viewed as a prison but with Exert, it doesn’t have to be. CEO of Exert Co.,Christopher Joyce, explains it simply, “Exert was created for one reason...to help people,” and help people it does.
Exert Smart Body Coolant is the culmination of more than three years of development, research, and testing by Exert Co., which was founded by Mr. Joyce and Arvind Rao, Chief Innovation Officer.
Mother Nature is the warden of “meno-prison” and she is definitely not the most merciful. Many women feel dread leading up to their perceived menopause sentencing. Instead of hiring a hot flash lawyer or seeking night sweat council, Exert can provide cooling testimony for menopause freedom.
A 4 to 6 week supply of Exert Smart Body Coolant retails for $30. To learn more about Exert Smart Body Coolant visit http://exertco.com or call 877-929-9922.
About Exert Smart Body Coolant
Exert Smart Body Coolant is a once a day body spray that activates only when skin temperature spikes. Exert cools the body by up to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert Smart Body Coolant helps regulate skin temperature. To learn more visit http://exertco.com
About Exert Co.
Exert Co. is a Wilmington, DE based company that makes smart, functional, consumer products that solve “big market” problems in completely new ways.