Bloomberg Sports and OneTwoSee Partner to Bring Advanced Fan Engagement to Smart TV

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Companies to collaborate on new real-time analytic applications to further enhance the sports viewing experience for consumers.

Bloomberg Sports, the global leader in sports analytics, today announced an expanded partnership with Multiplatform Fan Engagement innovator, OneTwoSee. The companies will work together to develop real-time applications for Smart TVs that expand and enhance the broadcast viewing experience for sports audiences and fans.

The partnership announcement was made at International CES 2014, where the application is being demonstrated for the first time in conjunction with LG Electronics on LG’s new webOS Smart TV platform.

“This latest project with OneTwoSee integrates advanced analytics into the broadcast experience for sports fans in a way that is fun, informational and unobtrusive. Most importantly, it is the kind of added content that fans crave,” said Bill Squadron, President of Bloomberg Sports. “We think this will be a game-changer in the way we engage with fans who want more granular information and analytics at their fingertips.”

The collaboration comes as consumers flock to Smart TVs with internet connectivity and embedded applications. With this new application, which is included free of charge on new LG Smart TV platforms, Bloomberg Sports and OneTwoSee aim to leverage the interactivity of connected TVs with traditional broadcast video to bring sports fans an experience that marries the best of ‘lean-back’ television viewing and ‘lean-forward’ internet consumption.

The Bloomberg-OneTwoSee partnership has focused on creating new display formats that render highly engaging data and graphics alongside a traditional sports broadcast. The application can be displayed to the side and / or bottom of the broadcast video with interactive and complementary content that develops in real time during the course of a game. These elements bring game day statistics and sports analysis together to create a seamless user experience.

Speaking on the partnership, Chris Reynolds, CEO of OneTwoSee stated, “We’re incredibly excited to partner with a world-class organization like Bloomberg Sports and showcase our premiere integration at CES with LG. OneTwoSee is committed to bringing exceptionally novel and interactive experiences to sports fans across screens. This partnership sets a new precedent for the future of Smart TV and will create new levels of depth and enjoyment to the sports viewing experience.”

The demonstration of the application at International CES 2014 highlights the ability for Smart TV users to view live baseball action while interacting with stunning on-screen graphics, including elements linked to real-time player stats, pitching and hitting probabilities, on-base percentages and other advanced analytics.

About Bloomberg Sports
Launched in 2010, Bloomberg Sports takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies it to the vast data analysis opportunities in sports. Bloomberg Sports’ professional products for teams, broadcasters and athletes include a comprehensive baseball scouting, data and video system now used by almost all Major League Baseball clubs. The company also has introduced a consumer soccer product for European football, “Match Analysis,” a powerful predictive and analytic tool forecasting game results, as well as “Stats Insights,” a comprehensive blog that contains original content and analysis for the five major European football leagues as well as the NFL, NHL, MLB, and NBA. Bloomberg Sports has been named by SportPro Magazine as one of “Fifty Brands Shaping Glbal Sport in 2014,” by Mashable as one of its “Five Most Innovative Sports Brands for 2012,” by The Sports Business Journal as a Finalist for “Best In Sports Technology” in 2012 and by Fast Company Magazine as one of the “Most Innovative Companies in Sports” in 2011. For more information, please go to

About OneTwoSee:
Based in Philadelphia, OneTwoSee provides licensed white-labeled products that help some of the biggest names in sports monetize their fan engagement. Working with clients and partners like Comcast, NBC, TSN, YES Network, and Fox Sports, our proprietary Gametime platform allows for seamless data aggregation and real time image-rendering to create best-in-class multi-screen fan experiences. For detailed information please go to

Contact for Bloomberg Sports:
Joe Favorito- 917-566-8345 fatherknickerbocker1(at)yahoo(dot)com

Contact for OneTwoSee:
Zachary Weiner- 312-933-5205 Zach(at)emerginginsider(dot)com

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Zachary Weiner
Emerging Insider Communications