In Article for the Next Web, Unison Co-founder Charts Advent of the Age of “Brand Experience”

A new era of business is upon us as user experience and brand strategy become one and the physical and virtual worlds unite around familiar branded ecosystems.

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These impacts will be felt on both sides of the equation, as the ecosystem necessary to support brand experience will spread into retail, consumer products, shipping and architecture as well as in the sphere of digital design and development.

Washington, DC (PRWEB) January 10, 2014

In an article penned for international technology tastemaker, The Next Web, Julius Talvik, Chief Innovation Officer of Unison Agency, describes what he sees as a new era of business strategy in which the once-separate notions of user experience and brand positioning are becoming unified in a new philosophy he defines as “the brand experience.”

“The preeminence of user experience seems to have come full circle. There has been a shift back toward the physical world in which all aspects of a business—its products, architecture, printed materials, software, mobile applications and everything in between—have to be considered as a unified whole in order for companies to succeed,” writes Talvik, who is also co-founder of Unison, the leading brand and digital agency in Washington, DC.

Pointing to Apple, Amazon and Google as companies that have successfully bridged the chasm between user experience and branding, Talvik asserts that the brand experience will have to infuse and inform every aspect of a company’s products and services. For businesses, this shift will have profound consequences, he says.

“[I]t means that to stay ahead of the technology/content curve, companies will have to align all brand touchpoints—the physical and the digital manifestations of their brands—around their core principles,” Talvik added before predicting that the impact will be far-reaching.

“The evolution … will have many beneficial and largely predictable effects on global industry, as well,” Talvik writes. “These impacts will be felt on both sides of the equation, as the ecosystem necessary to support it all will spread into retail, consumer products, shipping and architecture as well as in the sphere of digital design and development.”

To read the full article, visit The Next Web or Unison.net/insights.

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ABOUT UNISON AGENCY
Unison is a full-service brand and digital agency that develops integrated solutions by combining strategic, creative and technological capabilities to advance our clients’ brands across all touch points. The agency fosters enduring customer devotion by creating digital brand experiences that bridge the gap between offline and online interactions.

Unison strives to create rich, engaging and truly emotional experiences in the digital realm. By combining high impact media and seamless usability with the latest technology in e-commerce, social networking and digital mobility, Unison designs brands that are multifunctional, multi-sensory and multi-platform.

Unison has experience across a wide range of industries, including financial services, government, food service, retail, manufacturing, real estate, pharmaceutical, fashion, entertainment/media, consumer packaged goods and beauty products.

Over the span of a decade, Unison has worked with clients in thirty-five countries around the world, demonstrating its belief that artfully designed brands are universally engaging and transcend cultural and linguistic boundaries.


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