New York, NY (PRWEB) January 13, 2014
Manthan Systems, the global leader in Retail Analytics and Business Intelligence, today announced a revolutionary enhancement to ARC TargetOne.
ARC TargetOne, which is a part of ARC Customer Analytics portfolio, allows retailers to execute personalized promotions across multiple channels. It now has the capability to recommend best offers based on customers’ purchase histories using a patent pending recommendation engine. The next generation Recommendation Engine is aimed at adding precision and accuracy to targeting customers with the right offers based on purchase and redemption history across all sales channels and modes of promotions delivery.
"This is a major milestone for us, as we move ahead in redefining the way Customer Analytics is seen and used. We are keen to ensure that we complete the loop of analytics discovery with the right execution capability. The Recommendation Engine is developed keeping in mind the complexity of promotional scenarios and the multitude of choices that a marketer is faced with while reaching out to the customer," said Anand Sri Ganesh, SVP and Business Head Customer Analytics at Manthan.
The Offer Recommendation Engine is a comprehensive data-mining tool that understands the uniqueness of each customer, and helps retailers make the best offer to their customers. Some of its key features include:
- Targeting offers only to customers who are likely to respond
- Taking into account any anti-spamming requirements and offer rules
- Built on a scalable architecture that can work with large data sets effectively
Manthan’s engine helps retailers drive engagement and loyalty while improving marketing ROI and eliminating superfluous communications, significantly improving promotional conversion rates.
"This also neutralizes any competitive threat without jeopardizing profitability for the retailers by intelligently deploying the marketing budget where it matters most," elaborated Ganesh. Manthan is first analytics company to offer this level of sophistication, closing the gap between analysis and execution.
Manthan will preview ARC Recommendation Engine at the upcoming NRF 103rd Annual Convention and Expo in New York, New York, January 12-15, 2014, where the company will be showcasing its full suite of ARC solutions at Booth #2775. To schedule an appointment at the NRF Convention, please contact the company directly at http://www.nrf.manthansystems.com.
About Manthan Systems
Manthan serves as the Chief Analytics Officer for retailers worldwide.
With its portfolio of analytics products and solutions, Manthan helps its customers derive competitive advantage through data-driven decisions. Over 100 retailers in 18 countries use Manthan’s predictive and guided analytics, pre-built and flexible dashboards, and dynamic reporting with complete mobile enablement every day. The company provides the only retail solution to support the entire decision-making lifecycle, from inquiry through action.
Manthan is the largest organization solely committed to delivering best-in-class retail BI solutions with over 700 employees in five countries. For more information, please visit http://www.manthansystems.com.
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