Massage Services in the US Industry Market Research Report Now Available from IBISWorld

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An improving macroeconomic landscape and a growing connection with the healthcare sector has benefited the industry. For this reasons, industry research firm IBISWorld has added a report on the Massage Services industry to its growing industry report collection.

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An improving economic landscape and a growing connection with the healthcare sector benefited the industry.

An improving macroeconomic landscape and a growing connection with the healthcare sector has benefited the Massage Services industry over the five years to 2014. Given the discretionary characteristics of industry products, the anticipated increase in per capita disposable income over the five-year period has provided consumers with the means to afford additional massages. While the share of domestic adults that have received a massage in a given year has declined from 2009 to 2012, this is primarily due to heightened unemployment and consumer deleveraging, which are trends that are anticipated to improve in 2013 and 2014. Industry revenue is anticipated to increase over the five years to 2014 and this growth includes a slight rise in revenue expected in 2014 alone.

Market share concentration within the Massage Services industry is low, with the top four companies (Massage Envy, Elements Therapeutic Massage Inc., Massage Heights and Zen Massage USA) accounting for less than 13.4% of total industry revenue (see IBISWorld report OD60028 for major player market shares). Moreover, the relationship between industry operators and the healthcare sector continues to grow, with a large number of clients turning to massage services for medical or health reasons. According to the American Massage Therapy Association, 61.0% of domestic adults would like to see their insurance carrier cover massage therapy. Primarily due to this demand, the number of massage therapists that receive referrals from healthcare professionals has been steadily increasing over time. Similarly, the number of massage therapists that receive insurance reimbursements has also been climbing, with more than three-fourth of therapists currently accepting this method of payment, indicating that it is a worthwhile business practice.

According to IBISWorld Industry Analyst Stephen Hoopes, “over the five years to 2019, industry revenue is forecast to increase at an annualized rate.” According to the latest available data from the US Department of Labor, the number of massage therapists is anticipated to increase by 20.0% from 2010 to 2020, a rate that exceeds the national average largely due to improving income levels. Moreover, “the dominance of nonemployers in the industry is anticipated to continue over the five years to 2019,” says Hoopes. In addition, despite a substantial amount of initial training, the industry's average wage is expected to only reach moderate levels in 2014. Consequently, as the industry's relatively low average wage is anticipated to persist over the five years to 2019, most therapists will find it necessary to maintain other sources of income.

For more information, visit IBISWorld’s Massage Services in the US industry report page.

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IBISWorld industry Report Key Topics

The Massage Services industry primarily provides therapeutic and nontherapeutic massages. Therapeutic massages encompass soft-tissue manipulation techniques while nontherapeutic massages are primarily for relaxation purposes.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
IBISWorld Inc.
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