The Healthy Back Bag Springing into Action

The Healthy Back Bag Company launches SS14 Collection at Spring Fair and MODA.

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The Healthy Back Bag Microfibre Orange Crush
We feel there is a great deal of confidence coming back into the market and now is the time to reflect that confidence with investment into our unique brand.

London (PRWEB UK) 14 January 2014

For the first time, The Healthy Back Bag Company will be exhibiting at Spring Fair, NEC, Birmingham (2nd - 6th February), as well as returning for its 8th year to MODA (16th - 18th February). With recent substantial investment in marketing, the lifestyle brand is driving forward in the UK and internationally with its sights set on making 2014 the year of The Healthy Back Bag.

Priscilla Chase, MD explains the decision to show at Spring Fair:

“Spring Fair is something we have always wanted to do, but until now we haven’t felt we have been able to maximise the potential this trade fair offers. 2014 is going to be a high growth year for The Healthy Back Bag. We feel there is a great deal of confidence coming back into the market and now is the time to reflect that confidence with investment into our unique brand."

The latest SS14 collection features a trend-led mix of pastel hues, vibrant carnival colours and street-cool urban tones along with brand new Outdoor Bags and Active Bags.

Healthy Back Bags are a unique teardrop shape, specifically designed to contour to the spine and so reduce stress on neck and shoulders. A healthy alternative to handbags or backpacks, they come in hundreds of different colours and fabrics plus two seasonal collections. They’re hardwearing, stylish, and packed with intelligent pockets to help organise belongings, keep them secure and effectively spread weight around the bag.

Prices from £13.50 - £175 RRP.

Full information and retailer listings can be found at http://www.thehealthybackbag.co.uk/ or trade information can be found at http://trade.thehealthybackbag.co.uk/. The SS14 collection can be viewed at http://trade.thehealthybackbag.co.uk/2014/spring-summer.

For further press information, please email Carine Thomas at carine (at) clarityinterim (dot) com.

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