Businesses can take advantage of emerging technology and techniques to make their marketing efforts work harder at creating a meaningful conversation that customers value.
Sacramento, California (PRWEB) January 13, 2014
StreamSend, the email marketing service provider and creator of StreamSend Share 2.0 and Franchise Market Automation, guides businesses on using email to nurture customer relationships with timely, targeted communications that build profitable dialog.
“Businesses can take advantage of emerging technology and techniques to make their marketing efforts work harder at creating a meaningful conversation that customers value,” said Dan Forootan, president of StreamSend Email Marketing. “Automation, triggers, cross-channel reach and smarter customer data can combine to let businesses, agencies and franchise marketers deliver personalized campaigns that drive customer response. Here are five effective methods we use with our clients to create this conversation.”
1. All Marketing is Local (or it can be)
Create campaigns across channels, multi-level or franchises. Marketers can write a piece once, then deliver it everywhere: to Facebook tabs, in blogs, into the inbox and out into the “share-o-sphere” via social. This penetration and flexibility is particularly useful for franchise marketing, where central marketing can send brand-protected campaigns based on local franchise customer relationships while delivering response information from all these channels right to the franchisee.
2. Automate or Perish
There are just too many good reasons and effective techniques available to be stuck sending manual campaigns anymore. Specific calls to action can develop a target response. Schedule when messages will be seen, posted or delivered. Add tags to videos or other content that build lists and directs viewers to further action. Or send a thank you note automatically with a further call-to-action when an offer is signed up for or viewed. Follow-up is automatic and easy – and an efficient way to build relationships.
3. Automatically Trigger Personalized Emails Based on Events or Likes
Automation tools let the marketer launch triggered, personalized email communications that they can set and forget while creating messages and actions that persist and reach. In the case of franchises, these tools let the central marketer respond to local customers according to their likes or to promote relevant events. It becomes a message from the individual franchise, with calls-to -action and follow-up triggers such as coupons are all local and personalized.
4. Get Smart, Data-Wise
Businesses can easily use marketing tools to create smart data and deliver it merged with correct “from” names, the right message and local or specialized data. None of the valuable customer information gathered is wasted. Instead, it is centrally stored in a database where it can be reliably and accurately refreshed to ensure relevant, on-target messages to the right person at the right time.
5. Maximize Engagement with Advanced Analytics
Keep the email dialog moving along, profitably, by recording, measuring, benchmarking and reacting to customer responses. Advanced tools let marketers measure not only hard stats like open rates, delivery and click-throughs, but also gauge the quality of the conversation to more accurately nurture each customer relationship. Social sharing rates are another valuable metric. Gaining these actionable insights is a major advantage in boosting the effectiveness and profitability of your email dialog with customers.
Learn more about using email marketing to create customer dialog, visit https://www.streamsend.com/SSE1PWFB.
StreamSend’s Franchise Market Automation lets a central marketing person or agency efficiently launch and report on campaigns franchise-wide with personalized content from an individual location or direct sales representative. Backing up this promise is StreamSend’s longstanding reputation for offering a simple interface, cost effective service, personal support, and deliverability expertise with any size list. Find out more about StreamSend’s Franchise Market Automation, visit http://www.StreamSend.com/FranchisePR.
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.