Tampa, FL (PRWEB) January 10, 2014
Mad Mobile, the leading provider of mobile, tablet and in-store experiences for the nation’s top retailers, has been identified as a strong performer in a ranking of mobile commerce solution vendors in The Forrester Wave™ Mobile Commerce Solution Providers, Q4 2013 report.
In the report, Forrester identified the 10 most significant providers of mobile commerce solutions and evaluated each against 75 criteria covering product offering, strategy and market presence.
Mad Mobile’s top scores were for mobile web, product focus, product strategy, professional services and multichannel commerce features.
Noting that the top tier mobile commerce solution providers are not pure technology solutions nor pure agencies, the report states that a hybrid offering of both a strong technology platform and accompanying strategic, creative and support services is the best approach.
Forrester described Mad Mobile as “a full-service provider that focuses on a high-touch and embedded relationship with clients, while the underlying mCommerce platform Mad-X enables it to lower the cost of ownership across their customer base.”
The Forrester Wave™ reported that the majority of the nation’s leading retailers find it difficult to find and retain top-tier mobile talent which often makes the option to insource their mobile commerce technology unviable, even if strategy and budget are in place.
“For retailers with limited in-house technical and mobile expertise seeking a focused, strategic mobile partner that can adapt to changing requirements, Mad Mobile is a good fit,” the report states.
For more information about Mad Mobile, visit http://www.madmobile.com.
About Mad Mobile:
Mad Mobile powers mobile experiences for the world’s top brands and retailers. Our mobile technology platform and service offering spans multiple mobile touchpoints including smartphone, tablet, apps and in-store experiences. Clients include Office Depot, Jackson Hewitt, Major League Baseball, Lenovo, Books-a-Million, Sleep Number, Auto Nation, Payless Shoes, Panera Bread, Bealls, Marshalls, Hunter Douglas, Citi, Claire's, Purina, Ron Jon Surf Shop, Broder and Western Digital.