(PRWEB) January 10, 2014
EXHIB-IT! Tradeshow Marketing Experts will be conducting a webinar training series "How to Make Trade Shows Work for You" with Marketing To Go. The webinars are designed to help entrepreneurs participate in tradeshows successfully for the first time, and help established companies increase their tradeshow results. Nomadic Display, the world's leading producer of high-quality custom modular and portable trade show displays, is co-sponsoring the four-part training series.
Marketing managers recognize the importance of face-to-face events to B2B buyers. Trade shows are prime opportunities to present a company's products and services to a large number of people in a short period of time. Over 30 tradeshows per day occur worldwide with over 30 million attendees. Opportunities are lost because of lack of planning or lack of knowledge about tradeshow marketing. Over 70 percent of exhibitors go to their trade show without any specific objectives, according to CEIR. Of the exhibitors that do specify objectives, almost half fail to achieve them. Setting measureable objectives enables marketers to demonstrate their program’s benefits to the company’s upper management, says CEIR.
The webinar series, "How to Make Trade Shows Work for You" demonstrates why trade shows should be a key component of a company's marketing mix. First time entrepreneurs introducing new ideas to the marketplace and seasoned sales and marketing professionals can access the support, tools, and techniques to succeed in the tradeshow environment. Each quarterly webinar in 2014 includes a practical "how to guide" on maximizing the power of trade show participation:
1. Why Tradeshow Marketing: Because Innovation is a Contact Sport - January 21, 2013
2. Selecting the Right Show: How Due Diligence Pays Off - April 22, 2014
3. Notable Exhibiting Trends: Maximizing Your Visual and Verbal Communications - July 22, 2014
4. Making the Most of Your Tradeshow Presence: Tying the Ribbon Around the Package - October 21, 2014
This training series is inspired by "The NOISE Behind Business: How to Make Trade Shows Work," a new book based on in-depth research, best practices, and ideas from the best and brightest in the trade show industry.
Webinar participants may register for sessions based upon their needs, individually or as a comprehensive package of all four trainings for a savings of over $200 at http://www.exhib-it.com/noise-behind-business-webinar.
"Innovation is a contact sport," said Laura Furumoto, co-trainer, MBA and owner of Marketing to Go. "In today’s competitive market place, companies need to up their game to crush the competition. In my experience as a marketing consultant, a well-executed tradeshow plan is a key opportunity often overlooked by companies. They fail to prepare properly, and yet, if done right, I have seen companies garner thousands of qualified leads at one show for sales teams."
According to DJ Heckes, co-trainer, CEO of EXHIB-IT! Tradeshow Marketing Experts and co-author of "How to Make Tradeshows Work", "Today’s decision-makers want to review relevant information on their terms, in their timeframe, and in person. Tradeshows enable them to do just that. This webinar training will help companies achieve better results."
“We are proud to sponsor this exciting new educational series. Exhibitors need the latest tools and techniques to be successful at trade shows. These online trainings are an easy and cost effective way to learn from industry experts,” says Pat Goeke, President of Nomadic Display.
Nomadic is the world's leading producer of high-quality custom modular and portable trade show displays. We stand behind our products with the industry's best lifetime warranties and a global 24/7 toll-free service LifeLine. We use eco-friendly practices in the design, fabrication, and delivery of our displays and graphics; most of our product components are sustainable and recyclable. Our award-winning displays can be seen in 200 showrooms in over 34 countries and online. To learn more, visit http://www.nomadicdisplay.com.
EXHIB-IT! is a design and display company that specializes in high quality trade show displays and trade show management services. Industry thought leader and EXHIB-IT! CEO DJ Heckes has prioritized customer education as a core company value by publishing hundreds of helpful blog posts, online newsletters and white papers on tradeshow related topics. Registration for "How to Make Tradeshows Work for You" information can be found at their official website at http://www.exhib-it.com/noise-behind-business-webinar.
About Marketing to Go
Laura Furumoto, MBA, is a marketing and PR consultant with over 25 years of experience. She is known as a “get it done” person and describes her services as “Marketing to Go,” what you need when you need it, offering strategic planning, marketing, brand management, copywriting and public relations consulting for any sized budget. She is a current member and Past President of the Reno-Tahoe Chapter of the American Marketing Association (AMA), and a former member of the AMA’s Professional Chapters Council, which provides all training and program development for the 74 local AMA boards serving 30,000 professional marketers nationwide. http://www.marketingtogonow.com