Canada (PRWEB) January 10, 2014
Search engines are unquestionably one of the best platforms for businesses to sell their products, services and promote their brand image online. While more and more consumers are coming to use Google, Bing and Yahoo! to look for services that can meet their needs, an increasing number of businesses appear on the first page to cater to all the potential needs of modern consumers.
The problem for businesses is that the first page of any search engine is an extremely competitive place. Regardless of the niche, each company needs to struggle in order to come ahead and stay on top of its competition. Probably the best, most affordable and surest way to get an edge in your niche is to choose the right SEO company to optimize your website. However, there are many scams out there waiting to rip you off. Hence, as a business owner or marketing director, you need to be extra careful when choosing an SEO agency to work with. Of course, there is always the option of doing the optimization part all by yourself. However, the latter is not recommended, unless you have plenty of spare time studying the trends and keeping up with whatever Google decides to update or change in their search engine algorithm. To get away from all these headaches, it is of paramount importance to choose a reputable, experienced and affordable online marketing company. The following tips are prepared by Neueseo - Canadian SEO Company to help you choose the right Search Engine Optimization provider and invest your money the right way.
How to Choose the Right SEO Company?
Here is the tricky part. You can’t just simply go online and search for “experienced and affordable SEO companies.” You need to do much more than that. The SEO agency that ranks first in your city is not necessarily the most suitable one for you as well. First of all, their services might not cater to your needs. Secondly, they might offer low-quality services, even if they have reached the first place in Google’s search results.
In order to get the peace of mind that you have made the right choice, keep in mind the following facts:
Avoid Lists of Top SEO Companies
Try to avoid companies listed on “top SEO businesses” lists. Usually, most of these companies have purchased their spot in these lists or are simply over promoting themselves. Unfortunately, reliable and trusted lists do not exist and you should do your own research on forums, blogs and review websites to find out more solid facts.
Do a Background Check
Good SEO companies will definitely have some defining characteristics that can draw your attention and capture your interest. Make sure a company has social profiles on Twitter, Facebook and Google+ with active messages and followers. Check if they have an existing location where you can stop by which will show that they will not disappear from the face of the Internet once you pay up money. Some of the best places to begin your search for SEO companies include SEO forums, articles from sites like SearchDay, ISEDB, Clikz and SearchGuild and other places that you know are genuine sources.
A good company to work with will always teach you something for free and will offer their help with your website and hosting to ensure everything is inline for your SEO campaign. Hence, if you find no useful or new information on a SEO company’s website and proposal, or they will constantly charge you for every consultation and change, you should probably think twice before hiring them.
Ask for References
If one of your close friends, family members or work colleague has worked with one of these companies before, you should pay attention to what they have to say about SEO agencies. Whether you are an affiliate marketer, a small business owner or a corporate manager, taking into account what other reliable persons have to say is a smart decision.
Another main aspect when looking for a SEO company is reputation. Once you’ve narrowed down your list of choices, you should check into their reputation. Look for feedback, reviews, certifications and connections. It is importance to work with an agency that has a good reputation. Otherwise, if you associate with scammers, people might think your business might be a scam too.
Check the company you wish to work with for transparency in all areas, especially methods, abilities and practices. A company that uses white hat SEO techniques won’t have anything to hide. On the other hand, an agency employing black hat SEO methods won’t certainly be that transparent as they will be ashamed to show you over-spammed websites they will use to submit your website.
A professional SEO contractor has to review your website and its performance state in search engines before offering a quote. It’s also best to consider paying the right price for the services offered. While price is not necessarily a function of quality, being too cheap when making a final choice is a common mistake. A good company that offers all SEO services, including on-site and off-site optimization, Social Media Optimization, email marketing, local search optimization and Google Adwords, can charge a reasonable fee of over $1000. If you are small business or a startup, your bill can start from $500/month for organic optimization.
Performance Based Services
The most important factor is to get an estimate for your website to rank top 10 (first page). Be aware that most companies use terms “most of our clients website rank within 6 months”, “your traffic will increase after 1 month”, “it can take of up to 8 months” and etc. which does not formalize real traffic improvements and could mean you will end up paying year after year without seeing any results. If your website uses authentic SEO optimization it would take 3-5 months to reach top 10, and 5-8 month if your website uses Black Hat SEO, has been penalized by Google or does not fit to Google Webmaster Guidelines. If the SEO company refuses to explain what will happen after 6-8 months if your website will not rank top 10 or offer free of charge services, know that your money is going down the drain.
Choosing the right SEO company is not as much a daunting task if you follow the above tips provided by Neueseo. If you still don’t feel as comfortable with some SEO offers, it never hurts to get a second opinion from friends or co-workers that may have enlisted the server of a company in the past.