The Godfrey Hotel Invites Guests to "Name the Element" This January

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The upscale River North hotel asks future guests to name the newest element for the chance to win a rate of $139 for unlimited stays in 2014.

This past year, scientists discovered a new element of the periodic table which is yet to have an official name.* The Godfrey Hotel Chicago (127 West Huron Street at LaSalle), the new luxury hotel property opening in Chicago’s River North neighborhood in February 2014, celebrates this spirit of exploration with the “Name the Element” contest. From January 7 through January 21, future guests may enter the contest with their suggestion to name the new element on the hotel’s Facebook page.

The winner for the most creative element name will receive a discounted rate of $139 throughout all of 2014, one-night complimentary stay and a $25 gift card to I|O Urban Roofscape. A second prize of a one-night complimentary stay and a third prize of a $25 gift certificate to I|O Urban Roofscape will be given to additional winners.*

With the hotel’s tagline of “Discover Your Element,” The Godfrey Hotel Chicago utilizes the elements chart throughout the branding of the property to evoke the emotions and experiences in store for guests. Chicago Area General Manager George Jordan explains the reasoning behind the creation of the custom elements of The Godfrey Hotel Chicago.

“Every day, we spend our time in endless place and space designed for someone else. Whether it’s at work, the grocery store, or the doctor’s office, life requires us to live outside our place of comfort every day. While we take it all in stride, all of us seek out those rare spots where we feel entirely at ease. We’ve created a place that pays far more attention to comfort than convention and style over standards. The elements are those touch points that we hope will help craft a unique experience for every guest to feel this sense of place at The Godfrey Hotel Chicago,” Jordan says.

The hotel’s custom-designed, 42-element chart allows guests to define their experience by learning about hotel’s features, amenities, and more. For example, Io with the element number of 4 and the name of roofscape represents I|O Urban Roofscape, Chicago’s largest indoor/outdoor lounge perched on the hotel’s 4th floor while Sp 5 represents Spa●Boutique located on the 5th floor. From location information to anecdotes from Chicago’s storied history, guests can discover all the elements at the hotel’s interactive concierge board. The element branding is also represented in the directional signs, in-room informational collateral, and more.

*To participate in the social media contest, guests must “Like” The Godfrey Hotel Chicago’s Facebook page and submit their entry of a name for the new element from now until January 21, 2014. The winner will be chosen before the hotel opens in February and will receive a code to be used throughout the remainder of the year for the special rate.

About The Godfrey Hotel
The Godfrey Hotel Chicago is a hotel project of Oxford 127 Huron Hotel Venture Property Company, LLC, an Oxford Capital Group, LLC-led venture that includes Quadrum Group, a $1.3 billion global alternatives investment manager. The Godfrey Hotel will open in February 2014 and is managed by Oxford Hotels & Resorts, LLC. The Godfrey Hotel is currently taking reservations starting February 1, 2014 at a rate of $159, non-inclusive of tax and gratuity with subject to change closer to opening. The name Godfrey is of European origin with the meaning ‘peace’ and ‘welcome’ to travelers. To make a reservation, please visit For up-to-date news about the project, follow the hotel’s blog at or Facebook and Twitter.

About Oxford Capital Group, LLC/Oxford Hotels & Resorts, LLC
Oxford Capital Group, LLC is a diversified national real estate investment and development firm, focused on complicated, large scale acquisitions, redevelopments, and operational turnarounds, with an emphasis on hotels, resorts, conference centers, senior housing and other operationally intensive forms of real estate. Oxford Hotels & Resorts, LLC is a wholly owned hotel management affiliate of Oxford Capital Group, LLC. Oxford's geographic focus includes high barrier-to-entry markets around the country, including Chicago, New York City, Washington D.C., Boston, Charleston, Los Angeles, San Francisco, and other select markets. Oxford and its affiliates have been involved in approximately $2.5 billion of real estate and private equity transactions, including approximately 13,000 hotel rooms. For information, visit

About Quadrum Group
Quadrum is a global private equity investment and advisory group focusing on real estate and asset-backed investment strategies. Through its network of 9 offices and affiliates worldwide the firm is currently targeting distressed and repositioning opportunities in developed markets of US and Europe as well as development in select emerging markets of the former Soviet Union and Southeast Asia. The group currently has over US$400 million of equity capital invested in real estate projects with the overall value in excess of US$1bn. Quadrum was initially part of Cube Capital Group until it was spun off and became independent in 2013.

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Caren Leonard

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