Somerville, MA (PRWEB) January 09, 2014
The Grommet, a product launch platform for unique and undiscovered products, has officially launched THINX, high performance underwear for women. THINX was the first place winner in The Grommet’s 2013 Product Pitch Competition “From Home Plate to a Home Run,” a live event hosted at Fenway Park. Since their win, The Grommet has acted as a consultant in areas of merchandising to marketing, all with the goal of bringing them to market on The Grommet’s website. As part of their grand prize, the THINX team also launched an Indiegogo campaign after the event and raised close to 200% of their $10,000 goal. The underwear is manufactured with a patent pending fabric called THINX QuadTECH. It consists of four super thin, seamless layers, each one with its own thoughtful purpose. The first layer is antimicrobial and moisture wicking. The second is slightly absorbent. The third is completely leak proof through the gusset. And the fourth is where innovation intersects with beauty for a look as flattering as it is practical.
Twin sisters, Miki and Radha Agrawal, along with close friend Antonia Dunbar have been working for three years to create this revolutionary product. Creating underwear that prevents embarrassing moments is only part of their mission. While travelling in Africa, the girls met a young girl who told them she wasn’t at school because it was her week of “shame” or her menstrual cycle. They learned that millions of girls in developing countries don’t have access to adequate feminine protection and thus miss up to 12 weeks of school per year. The three co-founders knew they wanted to create a product that helped women in developing countries too. They partnered with AFRIpads, an organization based in Uganda that creates washable, re-usable cloth pads for women in developing countries. For every pair of underwear purchased, THINX has a buy one, fund one model that produces seven washable, re-usable cloth pads for a women or girl in need.
“Launching THINX feels like we’ve come full circle with these bright young girls and I can’t wait to watch their success unfold”, says Joanne Domeniconi, Chief Discovery Officer at The Grommet.
“We’re thrilled to be launching THINX today as it feels like just yesterday that we were discussing the initial idea. It’s so gratifying and we can’t thank the team at The Grommet enough for all their collaboration” says Antonia Dunbar, Co-Founder and Chief Operating Officer at THINX.
The next Product Pitch Competition is set for Thursday, March 20th, 2014 at Fenway Park and The Grommet is expecting to double the submissions from last year. The overall theme will highlight simple and good household product innovation with special emphasis on “household hacks”. The Grommet will be open for entries beginning January 26th on http://www.thegrommet.com.
About The Grommet:
Founded in 2008, The Grommet is a curated online marketplace and product launch platform for undiscovered products that's reshaping the way people fundamentally launch, discover, share, influence and buy products online. Its mission is rooted in the philosophy of Citizen Commerce™, a movement that enables product purchases that express powerful contemporary values around sustainability, quality, technology and social enterprise. Since its founding, The Grommet has grown into a trusted and influential source for launching new products, having been among the very first to discover Fitbit, Soda Stream and Bananagrams, and making them into household names. To learn more about The Grommet's products and mission visit the website at http://www.thegrommet.com and CEO Jules Pieri's blog at http://jules.thegrommet.com/. You can also follow them on Twitter, Instagram and Pinterest and Facebook and watch their videos on their YouTube channel.
THINX is a high-performance and beautiful underwear that is leak and stain resistant, moisture-wicking, anti-microbial and easily washable. Created to be the smartest underwear for “every day of the month,” this idea crosses over into the developing world with a "buy one-fund seven” model through a partnership with AFRIpads, a Ugandan-based organization that employs local women to create washable, re-usable cloth pads for women and girls so that they can continue school or work on pace with male peers. For every pair of underwear sold, 7 cloth pads will be produced for women or girl in need. Buy One. Fund One.