Our aim at VIIC is to provide support to Italian wineries beyond the trade show to grow their distribution and sustain their growth in their current markets
Verona Italy (PRWEB) January 13, 2014
The one-day event will open at 9.30 am with a round table briefly presenting the progress of the VIIC pilot test launched on the 23rd of December 2013: five Italian labels of different price range and with distinctive characteristics are being now presented on BeverageTradeNetwork.com, a 360 degree B2B matchmaking online tool designed to help producers find importers and distributors around the world.
“Our aim at VIIC is to provide support to Italian wineries beyond the trade show to grow their distribution and sustain their growth in their current markets,” explains Sid Patel, founder of BeverageTradeNetwork.com. “By Educating VIIC wineries on export markets, BTN and VIIC aim to provide tools that a wine importer expects from a winery when developing a brand.”
Education is also the cornerstone of the newly founded Vinitaly International Academy headed by Ian D’Agata, who on the occasion of Vinitaly USA will be nominated Scientific Director of the new educational initiative. The acclaimed wine expert and journalist will be holding a rapid succession of exclusive Masterclasses focused on three top Italian wines with the aim of satisfying the curiosity of the more mature and wine-savvy US market: Barolo from the legendary Cannubi vineyard (Focus level), “Barolo’s Cannubi: Italy’s oldest and most famous Grand Cru”, Fraciacorta (Advanced level), “Italy’s answer to Champagne: Franciacorta” and Amarone (Advanced level), “The velvet underground of Amarone: treasures to be shared.
Given the great diversity of Italian grapes and terroirs, the aim of the Academy is to simplify complexity by explaining, divulging and broadcasting the characteristics of Italian wine for all levels of wine knowledge from novice to expert, tailored to each international market.
Ian D’Agata explains the philosophy behind the newly founded VIA: “As Italy has never been blessed with more or less accurate, official quality hierarchies such as, for example, the 1855 Bordeaux classification, or even the precise geological studies performed on Alsace's grand crus, wine professionals are often left in a lurch when needing to describe the exact characteristics of a particular vineyard. One can then only go on trust, but a little more knowledge about what the places where the wines are said to come from is not a bad thing. For example, the Cannubi vineyard is vastly different from North to South, and wines made in more or less the same way from grapes grown in different sites are going to be, or should be, at least a little, if not a lot, different. Hopefully, with Vinitaly International Academy I can succeed in helping wine professionals and wine lovers everywhere get a better handle on Italy's many diverse terroirs and crus."
Throughout the afternoon wine professionals will also be able to engage in a number of additional educational sessions, including the second edition of the newly founded “Prosecco School”, a regional focus on wines from Puglia and Emilia-Romagna, held respectively by Consorzio Movimento Turismo Puglia and Consorzio Tutela Vini DOC Colli Piacentini. More than 110 wineries plus local importers present during the traditional walk around tasting session will offer importers, distributors and journalists the opportunity to spend a pleasant afternoon conducting business, exchanging views and tasting fine Italian wines.
To see VIIC Italian wine brands featured on BeverageTradeNetwork.com, please visit:
To register to the event please go to http://www.vinitalyinternational.com/events/usa2014
Veronafiere is the leading organizer of trade shows in Italy including Vinitaly (http://www.vinitaly.com), the largest wine event in the world. The 47th edition of Vinitaly counted some 148,000 visitors (+6%), of which 53.000 were international attendees (+10%) visiting from 120 countries. On 95.000 square meters, 4.200 exhibitors welcomed trade professionals, media and producers alike. The next instalment of the fair will take place on 6th- 9th April 2014. The premier event to Vinitaly, OperaWine (http://www.OperaWine.it) “Finest Italian Wines: 100 Great Producers”, will unite international wine professionals on April 5th 2014 in the heart of Verona. Veronafiere also created Vinitaly International in 1998 to develop a global platform for the promotion of companies in the Italian wine and food sectors.