Central Islip, NY (PRWEB) January 24, 2014
JMR Graphics, a nationwide car wraps manufacturer, responds to an article published by AdWeek discussing an innovative advertisement display in Chicago that promotes Arizona tourism.
In an article published by AdWeek on January 9th titled “In Frozen Chicago, Giant Sunbathing Woman Lifts Spirits and Crushes Cars” a new campaign to promote tourism in Arizona is discussed. In the midst of the ‘polar vortex’, the campaign entices Chicagoans to leave the cold behind, visit sunny Arizona and ‘kick off their shoes.’
The advertisement features a large poster of a woman sunbathing, enjoying a cocktail, and looking down at the sandals she just kicked off. However, the sandals are 16-foot long, three-dimensional displays thrown onto fake, crushed cars. The campaign is installed at the corner of Randolph and Jefferson in Chicago.
TJ Panell, a representative of JMR Graphics, a nationwide car wraps manufacturer, says, “The new Arizona tourism campaign is creative and will easily catch people’s attention. The poster itself is enticing, especially considering the ’polar vortex’ Chicago had two weeks ago. The flip-flop display is an interesting twist to the traditional poster advertisement. Two 16-foot sandals sitting on cars is not something one sees every day.” He says, “The campaign is successful in its creativity and engagement.”
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.