Johnson Hardwood to Launch Budget-Friendly Frontier Series

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Johnson Hardwood will launch their budget-friendly Frontier series at this year’s Surfaces Expo held at the Mandalay Bay convention center in Las Vegas, NV.

Johnson Hardwood Frontier Birch in Tomahawk

Johnson Hardwood Frontier Birch in Tomahawk

"We had our budget-minded customers in mind, and gave them an affordable floor but with a custom look."

To meet the demands of the small home renovation market, Johnson Hardwood has designed a flooring series that is not only attractive and durable, but is also easy on the wallet. “The Frontier series is constructed with birch and has an engineered structure for a more versatile installation”, says Danny Chen, Johnson Hardwood’s Vice President of Product Development. “This floor comes in the basic color stains to accommodate every interior style color combination. The panels are quarter-sawn to draw the attractive grain pattern. We had our budget-minded customers in mind, and gave them an affordable floor but with a custom look. Each plank is hand-carved and hand-stained in the Johnson Hardwood premium standards.”

The Frontier series will be on display at the 2014 Surfaces Expo. The largest flooring expo of the year in the U.S. Colors are light Homestead, brown with orange tint Tomahawk, red tint Dakota, and darker Bison taking names reminiscent of the American frontier. Birch’s wavy grain patterns and hand-sculpted planks are sure to make this floor a standout. Five-inch wide width, 3/8-inch thickness, and up to 47-inch flooring planks allows for an easy to layout random flooring pattern.

Johnson Hardwood is one of the leading manufacturers of premium hardwood flooring with distribution to the United States and Canada. We produce on-trend, high-demand flooring options by sourcing durable hardwood species from around the globe. Our products are recognized for their affordability and superior quality. Plus, we offer the highest standard of worry-free floors in the industry being CARB II and Lacey Act compliant. Each flooring plank is precision milled, hand crafted, and hand stained to produce an exquisite product. Johnson Hardwood floors are manufactured with the greatest care and backed by a warranty that assures complete satisfaction.

Johnson Hardwood is one of the leading manufacturers of premium hardwood flooring with distribution to the United States and Canada. We produce on-trend, high-demand flooring options by sourcing durable hardwood species from around the globe. Our products are recognized for their affordability and superior quality. Plus, we offer the highest standard of worry-free floors in the industry being CARB II and Lacey Act compliant. Each flooring plank is precision milled, hand crafted, and hand stained to produce an exquisite product. Johnson Hardwood floors are manufactured with the greatest care and backed by a warranty that assures complete satisfaction.

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Veronica Ventimiglia
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