MicroArts Creative Agency Uses Their PROVEN CREATIVE® Principles to Launch Two New Consumer Electronic Products

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Using their PROVEN CREATIVE® principles, MicroArts Creative Agency helps launch two new innovative consumer electronic products at CES 2014. From research, product naming, logo design, website development, package design, social media to trade show booth creation MicroArts Creative Agency does it all and can help launch your brand too.

MicroArts Creative Agency is very proud to partner with two consumer electronic brands to help them launch innovative new products at the 2014 Consumer Electronics Show.

MicroArts Creative Agency used their PROVEN CREATIVE® principles to help launch Clio™, a totally unique, invisible wireless speaker from Massachusetts’s–based ClearView® Audio (http://www.clearviewaudio.com). Clio employs an ultra-thin, slightly curved, and optically clear acrylic glass transducer that allows it to disperse sound waves in multiple directions. Because of its innovative design, Clio can be placed anywhere and produce rich, clear, room-filling sound. Clio.

MicroArts’ work on Clio included product naming, developing a consumer website, teaser and launch videos, product photography, an outbound email campaign, social media and an influencer outreach program.

Peter Getman, CEO of MicroArts, said, “I’m excited about their brand opportunity and the work our agency did to help ClearView Audio launch Clio to the market.” He added, “Clio defines innovation, and the fact that it was awarded Best Audio Product of CES 2014 by Engadget® is a good proof point that it’s going to be a hit with consumers."

MicroArts also worked with their long-term client, OhMiBod located in Portsmouth, NH (http://www.OhMiBod.com) to help them launch blueMotion, a wearable massager that uses Bluetooth technology. Compatible with Android and iOS smartphones, blueMotion delivers pleasure — with complete discretion — anytime, anywhere. The massager will hit the market in March 2014.

MicroArts’ work on blueMotion included packaging design, a website billboard, POS card display for tradeshow booth and a tradeshow booth banner.

About MicroArts Creative Agency

MicroArts Creative Agency has been crafting, repositioning, and growing brands through PROVEN CREATIVE® principles across all media since 1988. Our experience runs deep in brand development and positioning, website design and development, social media marketing, retail packaging design, lead generation programs, and advanced search engine marketing. We choose our clients as carefully as they choose us and immerse ourselves in their business, resulting in an exceptional brand launch track record. Ultimately, our success is determined by our clients' successes. For more information, visit http://www.microarts.com or call DJ Haskins at 603.430.1110 x 111.


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David Reid
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