ACES Providing Exponential Marketing and Branding for California’s Economic Growth

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The newly formed Alliance for California’s Economic Sustainability (ACES) is providing resources and in-depth reporting on topics related to business and economic development throughout California with the launch of its portfolio of online news magazines and business consultative services.

Alliance for California’s Economic Sustainability (ACES) is partnering with both the private and public sectors to deliver business news, economic-development information and business opportunities in California to the rest of the country. ACES’s focus is on highlighting why California is the best place to do business and on promoting all the benefits the state has to offer businesses.

“ACES is a business news organization providing exponential branding, marketing and consulting services to California cities, counties and businesses,” said Executive Director Dwight Cromie. “Our goal is to do a better job of selling California and the Southern California region to the rest of the country and the world. California boasts the eighth largest economy in the world, and we want to show businesses that if they want to be a player, they need to be playing in California. We have more to offer businesses than any other state in the country.”

ACES’s seven different news magazines feature in-depth video interviews with leaders in business, industry and government; coverage of events related to economic development, and conversations with business consultants offering tips and strategies to help businesses of all sizes grow and prosper.

“We work very closely with businesses to bring the positive stories of their organizations to light in an in-depth way,” said Jeff Allen, Vice President of Content Development. “These stories are truly newsworthy with discussions focusing on innovation, product and service offerings, human capital, infrastructure projects, real estate, community affairs and management philosophies.”

High-quality video production and newsworthy written content is combined to offer a searchable resource for business owners and others interested in keeping up-to-date on the economic climate and growth opportunities in California.

The resources available to businesses in California are tremendous, and ACES is committed to providing insightful content to contribute to the continued economic success of the state, said Executive Director, Cromie.

“As an example, there are over 4,000 manufacturing businesses in Riverside County alone. I don’t think you can find that anywhere else in the country. There has been tremendous infrastructure investment in the past few years. Through our news coverage, we’re showing the rest of the world what an incredible place California is to do business, work, live and play.”

Research and analysis-based reporting brings an abundance of information on the financial and economic development aspects of the region along with highlighting business opportunities.

“An important point here is that we speak directly with the key leaders themselves: the business owners, CEOs, company presidents, and agency directors who have their fingers on the pulse of their firms and organizations and who understand the significant roles their organizations play within the framework of the local, regional, and statewide economies,” Vice President Allen explained.

“These are in-studio conversations between our journalists and guests, and they’re as engaging as they are informative. They really spotlight the work that is being done by organizations in all industries, as well as governmental agencies, to help create jobs, attract new businesses and drive real economic growth here in California,” Allen continued.

Another facet of ACES’ is the new weekly series of informative business lessons from top level business consultants and speakers, according to Ja Marr Brown, Vice President of Sales & Consulting Services.

“We want to provide businesses and agencies with top-notch consulting services. The ‘Resources’ tab on the website will feature 15-30 minute interviews with some of the nation’s top business consultants. This way, businesses looking for consulting services can preview a number of high-level consultants in areas such as sales, management, human resources, legal, financial and marketing.”

Mr. Cromie added, “We are actively looking for both private and public sectors partners to help us in telling the California story. All they need to do is contact us by visiting the Alliance for California’s Economic Sustainability website."

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Dwight Cromie

Bill Friedl
Altek Media Group
Alliance for California's Economic Sustainability
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