Boston, MA (PRWEB) January 13, 2014
Westport Big & Tall, a leading retailer of the finest clothing for the big and tall man, recently launched a dedicated mobile version of their popular website, followed closely by a dedicated tablet site.
As smartphone and tablet-originating traffic to their ecommerce site increased dramatically this year, Westport decided the time was right to design and deploy sites specifically targeting these visitors with the goal of increasing the percentage of sales from this traffic.
The new mobile and tablet sites feature the entire online product offering, all delivered at industry-leading speed and in a mobile and tablet-specific optimized format. Other features include Order Tracking, a Store Locator, Customer Login, Catalog Request and Click-To-Call. Customers using smartphones and tablets can share products they like with their social networks with a click of a button.
“We have seen mobile and tablet traffic increasing rapidly and always strive to provide our customer with the best possible shopping experience,” said Bob Beausoleil of Westport Big & Tall. “We are optimistic about these new mobile and tablet-dedicated sites, as we can now capture more sales from this traffic by providing our customers with an improved shopping experience on their smart phones and tablets.”
The build methodology is API based, linked to their Phoenix Direct ecommerce platform. The build was done by Unbound Commerce and means Westport benefits from industry-leading page-load times and the ability to offer mobile-specific functionality, catered to the mobile and tablet channels.
About Westport Big & Tall
Westport began with an original store in Westport, Connecticut and soon expanded to Charlotte, North Carolina. Westport now reaches customers in cities around the world with their national catalog mailings and WestportBigandTall.com website. The collection is made up of superior apparel labels such as Polo Ralph Lauren, Cutter & Buck, Tommy Bahama, Lacoste and several brands that produce big & tall styles exclusively for Westport. This gives their customers access to great clothing lines that would otherwise not be available in big & tall. Their goal is to provide their customers with the quality and style they deserve. For additional information, please visit http://www.WestportBigAndTall.com.
About Unbound Commerce
Unbound Commerce is the industry’s leading provider of mobile commerce solutions for Retailers seeking to reach their customers anytime and anywhere. According to the Mobile Commerce Data Book from Internet Retailer, Unbound Commerce is the #1 mobile commerce vendor, with an industry-leading number of mobile commerce site deployments. Unbound Commerce’s approach also delivers tablet commerce, a social commerce store for Facebook, as well as commerce-enabled iPhone and Android applications, and in-store kiosk commerce. With a variety of build methodologies, Unbound Commerce can meet the needs of any retailer looking to cater to the mobile audience. For additional information, please visit http://www.UnboundCommerce.com.