GSMI’s Social Media Strategies Summit, Vegas, Announces Panels on Real-Time Marketing and Cultivating Brand Advocates

The Social Media Strategies Summit, February 4 - 6, 2014 in Vegas has announced moderators and panelists for two of its panels - where a mix of brands and agencies will come together to discuss challenges and best practices in real-time marketing and brand advocacy programs.

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Social Media Strategy Summit: Las Vegas 2014

Social Media Strategy Summit: Las Vegas 2014

Panelists include Michelle Lapierre, Senior Director, Customer Experience + Social Media at Marriott Rewards, Laura Messerschmitt, VP of Social Media and Customer Advocacy at GoDaddy, and Pam Didner, Global Integrated Marketing Manager at Intel.

Las Vegas, NV (PRWEB) January 15, 2014

On February 5th, Elly Deutch, Founder of eDigital, will be moderating a panel on Finding and Cultivating Brand Advocates.

Panelists include Michelle Lapierre, Senior Director, Customer Experience + Social Media at Marriott Rewards, Laura Messerschmitt, VP of Social Media and Customer Advocacy at GoDaddy, and Pam Didner, Global Integrated Marketing Manager at Intel. The panelists will explore how marketers can identify and leverage their most engaged and loyal fans to drive ROI, including content sharing, creating targeted offers, building super fan communities, and more. Read full details of the panel and more information on each of the panelists here.

On February 6th, Matt T. Grant, Director of Content Strategy at Aquent, will be moderating a panel on Brands in Real-Time: Staying Relevant and Timely. Panelists include Nathan Lafionatis, Enterprise Social Media and Content Strategist at Bank of America, Derek Van Nostran, VP of Digital Marketing at CNN, Ryan Smith, COO at Raidious and Jadis Tillery, Social Media Strategist at ikwe. This panel will explore the challenges brands face in creating quality content that is insightful and relevant, while simultaneously executing an effective real-time marketing strategy. Read full details of the panel and more information on each of the panelists here.

For the full agenda and speaker line-up at SMSS Vegas, please visit the website:

http://socialmediastrategiessummit.com/las-vegas-2014/

To assure attendees get the full benefit of an intimate summit, we only offer a limited number of seats. Group discounts are also available.

About GSMI:

GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring. For more information about Global Strategic Management Institute’s upcoming educational events for professionals, please visit: http://www.gsmiweb.com

MEDIA CONTACT:

Tom Dibble
Tom.dibble(at)gsmiweb(dot)com
+1 888.409.4418


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    Global Strategic Management Institute
    +1 (619) 810-1860
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