San Francisco, CA (PRWEB) January 13, 2014
ZEDO, the leading global ad platform partner for publishers and advertisers, today announced that Mark Campe, former Executive at Zoom Media and Univision Communications has joined the company as VP of West Coast Ad Sales for ZEDO’s ZINC division. Mark will head up the company's new office in Los Angeles. ZINC is the advertising side of ZEDO’s high impact format marketplace. The office expansion and Mark’s hire reflect ZEDO’s continued growth since its founding in 1999, and its evolution from ad server to multi-faceted ad tech innovator.
“Mark will be a great addition to our fast-growing ZINC division, where he'll be able to apply his ad and broadcast expertise. Each new hire is a strategic step in our movement to an integrated suite of offerings that brings together advertisers and publishers in new ways.” said Paul Prior, ZEDO President.
ZINC is known for its InArticle video ad formats that are “99% viewable”, and more recently, its mobile video formats, and its parent brand ZEDO’s portfolio of large premium publishers which provide the reach advertisers are looking for. Over the past year, ZEDO has invested heavily in developing new high impact video ad formats specifically for tablets and smartphones, and ad agency media buyers and brands have benefited. These new formats are running in both the US and Asia.
Learn more about ZINC’s high impact video ad formats and follow ZINC on Twitter @ZINCbyZEDO
ZEDO, Inc. is a platform offering high impact formats. Known for technical innovation and ability to scale, ZEDO offers publishers products and services - including ad serving - and high impact formats with 99% viewable impressions. ZEDO also serves advertisers through ZINC, a suite of high impact formats including video and native ads on premium sites. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Seattle, and Phoenix, and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.