announces the hiring of online marketing industry leader, Michael Orefice as Vice President of Marketing and Business Development

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Contactability CEO announces the hiring of online marketing industry leader, Michael Orefice as Vice President of Marketing and Business Development and opening of West Region office

Columbus, Ohio, Today, Contactability CEO, Lev Barinskiy announced the hiring of Michael Orefice to be Vice President of Marketing and Business Development. With the addition of Mr. Orefice, will be opening a West Region office in the first quarter of 2014.

In announcing the appointment, CEO Barinskiy said, “I am excited to have Michael join the Contactability team. His wealth of experience will help us to capitalize on all the things we have been doing over the past year since we sold our previous company,, to Bankrate.” Contactability was established to help small and medium sized businesses generate and connect with customers online. Contactability products include custom websites, lead generation, an online CRM and email marketing platform, as well as review generation and marketing services for local professionals. Contactability also works with over one thousand local insurance agents and generates warm transfer calls direct to their office and helps them manage their internet leads. Insurance agencies of all sizes use Contactability products to manage their internet leads as well as generate referrals and reviews from their existing customer base. Mr. Orefice comes to Contactability after spending the last 6 years working at two fast growing local SEO/online marketing firms. While there, Mr. Orefice oversaw their exponential growth and inclusion in the Inc. 500. Earlier in his career, Mr. Orefice held numerous marketing and finance positions within the wireless telecommunications industry, working for such industry leaders as Verizon and AT&T. He is considered an online and mobile marketing expert and though his effort has provided marketing products and services to over 50,000 businesses nationwide and in Canada.

“I am extremely excited to join the Contactability team, said Michael Orefice, “Contactability has the best online marketing platform I have seen. Its platform allows professionals and business owners to market their business online and manage all communications with prospects and clients in a single system at an affordable monthly price.”

Mr. Orefice has a BA from American University and an MBA from George Washington University. He has completed executive training at the University of Pennsylvania Wharton School of Business and recently completed coursework via Cornell University’s E-Cornell program. Mr. Orefice is certified in Fitness Nutrition from the International Sports Sciences Association and is a passionate advocate of a vegan lifestyle and plant-based nutrition.

Contactability’s West Region office will be located in Orange County California and is expected to be open during the first quarter of 2014 to support the expansion of products and the addition of new channels of distribution. “I am excited about opening an office on the West Coast to support our expected growth. Once fully staffed, we expect to provide well over 200 jobs in the Orange County area. We are looking for experienced sales people and reseller partners, anyone interested should contact us,” said Mr. Barinskiy.

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