Art of Craft Launches “The Art of the Brick”
Santa Barbara, CA (PRWEB) January 13, 2014 -- Art of Craft, the brand committed to blending both craft and cause, presents its newest limited-edition t-shirt collection celebrating Nathan Sawaya, the visionary artist who took a childhood medium to grandiose heights with “The Art of the Brick,” his globally renowned art exhibitions of large-scale sculptures created entirely from LEGO® bricks.
Sawaya’s craft has garnered him accolades and fans from around the world, all inspired by his creative, ingenious use of the standard LEGO brick in creating everything from expressive human forms and life-size dinosaur skeletons to whimsical and avant-garde contemporary art pieces for which he is best known. His work puts the spirit of childhood front and center and inspires art lovers of all ages to look beyond the basic and find the extraordinary.
Art of Craft’s nine piece limited-edition t-shirt collection is inspired by Sawaya’s “The Art of the Brick” sculptures and are available at artofcraft.com and select Fred Segal locations from Jan 13th – Feb. 24th. There are styles for men, women, boys and girls and 10% from the sale of each t-shirt will benefit Sawaya’s personal charity, Art Revolution.
In addition to the t-shirt collection, Sawaya has created 12 exclusive orange Hugman sculptures available only through Art of Craft for a limited time. The Hugman sculpture is Sawaya’s own form of LEGO street art and he has been peppering the streets of NYC with Hugmen for many years now. The Art of Craft orange Hugman sculptures are $300 each and 50% of the sale will be donated to Art Revolution.
Art Revolution is a national non-profit developed by Sawaya that is focused on supporting organizations that promote happiness, health and education through art. Its key message, “art is not optional,” is driven by the alarming devaluation of the arts in today’s schools and communities. With so many educational institutions cutting back on arts-related programs due to budgets and state mandates, children are not getting the creative inspiration, drive and knowledge that art education offers. Art Revolution wants to change that. And Art of Craft wants to help.
For more information on Art of Craft, the limited edition t-shirt line and exclusive orange Hugman sculptures, visit artofcraft.com. For more information on the Art Revolution Foundation, visit artrevolution.org.
About Art of Craft
Art of Craft is a blend of craft and cause. We are devoted to both style and substance, finding the great artisans and craftsmen of the world and giving them a medium to share their talents and stories with a greater audience. We find the people behind the passion projects – a musician, an architect, a photographer, and a painter – and feature them and their craft on a limited edition Art of Craft product. We then work with that partner to identify a related charity or non-profit and donate 10% of sales from their project to the cause of their choice.
Art of Craft is the brainchild of three Southern California – based creative / entrepreneurs Derek Galkin, Sal Masekela and Tu Pham. Collectively, they have added value at a diverse group of market leading brands such as: ESPN, Nike, Red Bull, Sperry Top-Sider, Oakley, Pantone, Adobe and SeaVees where Galkin is a co-founder and current partner.
About Nathan Sawaya
Nathan Sawaya is an acclaimed New York & Los Angeles-based artist who creates awe-inspiring artwork and large- scale sculptures using only LEGO bricks. Sawaya was the first artist to ever take the toy into the art world and his touring exhibitions – THE ART OF THE BRICK – have entertained and inspired millions of art lovers and enthusiasts from Australia, Taiwan, Singapore, China, Europe and around the world. CNN heralded THE ART OF THE BRICK as one of the “top 12 must-see exhibits in the world!” Sawaya, a former NYC lawyer, is now an author, speaker and one of the most popular, award-winning contemporary artists of our time. For more information about Nathan Sawaya and his artwork, visit brickartist.com.
Libba Cox Burke, Art of Craft, http://www.ArtofCraft.com, +1 203-415-0797, [email protected]
Share this article