Seattle, Washington (PRWEB) January 14, 2014
Ethofy, an innovative provider of Social Sales Enablement solutions, today announced the debut of its Kurryer™ Partner Program, a unique customer-centric program that drives additional revenue and marketing initiatives while leveraging the power of Kurryer, the company’s flagship application designed specifically for sales-driven organizations.
Under the Kurryer Partner Program, Ethofy partners can receive increased revenue through licenses and services as well as extending their marketing reach through matching co-marketing funds. Partners also receive dedicated support staff and expanded product training from product specialists at Ethofy.
“When we started to evaluate partner programs in the sale industry, we quickly realized that few, if any, are aligned with the customers’ best interests in mind,” Ethofy VP of Sales & Marketing Rob Savette said. “So we set out to create a program that truly reinforces the concept of partnership and creates a win-win situation for both parties.”
Under the new program, partners can generate additional revenue through unique, new licensing and service agreements.
“We want to reward our partners for expanding the use of Kurryer across sales organizations,” Savette said. “This guarantees that they will receive additional revenue regardless of the cost. It’s a powerful concept.”
Partners also can benefit from the services component of Kurryer because the program rewards them regardless of who does the work.
“We’ve set up a system that rewards our partners with additional revenue,” Savette said. “In essence, we’re sharing our profits with them.”
Additionally, qualified Kurryer partners can receive significant matching marketing funds per quarter for co-marketing programs.
“If our partners are willing to invest in marketing programs to promote Kurryer, we want to invest with them,” Savette said. “It’s another way that we can align their best interests with ours.”
Using Kurryer, sales professionals can quickly access a cache of sales-related materials, from brochures and white papers to videos, and have immediate access to personalized materials that they can send to a client, prospect or contact thereby eliminating the challenge of delivering relevant, up-to-date information to prospects in a timely way.
Kurryer’s users have a single customized web-based location that can be loaded with the most up-to-date materials to support their sales initiatives. This content can range from news articles that may have posted minutes earlier to training videos to more traditional, yet personally branded materials.
Companies churn out thousands of pieces of expensive sales collateral annually, but most sales people rarely use company sales materials and spend an inordinate amount of time each month creating their own sales materials. According to a study by the American Marketing Association, 90 percent of corporate sales materials are deemed “not useful” by sales teams. And the Aberdeen Group found that sales people spend up to 50 hours per month searching for information and recreating content to support their sales efforts.
Ethofy anticipates expanding the partner program in 2014 with additional enhancements and customer-focused incentives, Savette said.
“The partner program has been very well-received by the partner community,” Savette said. “They really like it because it aligns our interests with their interests while providing increased opportunities for marketing and revenue growth.”
Kurryer is a mobile sales engagement solution that enables sales teams to quickly create and share personalized branded content. Using Kurryer on the mobile devices, teams can instantly share critical information that their customers need – research, blogs, brochures, spec sheets, videos and other key data. On-the-go teams ranging from small businesses to Fortune 500 companies can rapidly deploy Kurryer throughout their organizations, dramatically improving response times while becoming key customer resources.
By delivering personalized branded content through sales engagement tools such as Kurryer, sales teams can meet the needs and interests of a customer or prospect and demonstrate a deep understanding of the importance of speed, mobility and personalization in today’s business environment.
Ethofy builds and delivers social sales engagement solutions and tools that have helped Microsoft, WatchGuard, Lenovo and other businesses, large and small, improve sales performance and make better business decisions through its flagship product, Kurryer. The company is headquartered in Seattle.