Marketing Mojo Answers the Question: ‘What is Demand Generation?’

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Webinar Will Explain Why Demand Generation and Lead Generation Are Different, But Equal Parts of a Digital Marketing Strategy

Janet Driscoll Miller

To create demand, and in turn generate leads, requires an integrated approach to your marketing strategy.

Many marketing professionals have undoubtedly heard the terms 'demand generation' and 'lead generation' used many times over in relation to their marketing activities. While these two phrases are also likely to be used interchangeably, they actually refer to very different things.

How different are they? Janet Driscoll Miller, President and CEO of digital marketing agency Marketing Mojo, will answer this question, and discuss how they can both be leveraged, during the upcoming webinar "Demand Generation for Lead Generation Success." The live webinar will take place on January 16, 2014 at 2 p.m. ET.

In addition to defining the major differences, Miller will also review key marketing tactics needed to create demand and awareness for a brand.

"To create demand, and in turn generate leads, requires an integrated approach to your marketing strategy," said Miller. "During this webinar, I’ll be reviewing the digital marketing tactics that should play a major role towards achieving your marketing and business goals."

To register for the webinar, go to

About Marketing Mojo

Marketing Mojo is a full-service, data-driven online marketing and demand generation agency. Originally founded in 2005 as Search Mojo, Marketing Mojo has evolved its core services to adapt to the ever-changing needs and challenges of marketers – helping them to achieve their online marketing goals through search marketing, paid media, content marketing and marketing automation. With experience in a wide range of digital marketing disciplines, the Marketing Mojo team uses the latest information and techniques to help companies maximize the sales funnel and get the highest quality results based on their goals. For more information, visit Marketing Mojo at or read the Marketing Mojo blog at

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