Oakbrook Terrace, IL (PRWEB) January 15, 2014
In 2012, the Coin Laundry Association (CLA) launched its first-ever Excellence in Laundry Conference – an unprecedented event that brought the self-service laundry industry’s most successful people together for two days of unmatched educational sessions, networking, exhibits and a unique opportunity to share best practices with their peers.
The event was a huge success – so successful, in fact, that it inspired attendee and Santa Clarita, Calif. laundromat owner Art Jaeger to introduce the first-of-its-kind customer selected ozone infused sanitary wash cycle – a move that has proven to be highly successful and profitable.
“The only reason that it all came together was that representatives of the ozone, washer and card manufacturers were all at the conference enabling me to lay the foundation for this project,” says Jaeger. “Leveraging those types of relationships has proven invaluable to me throughout my time in this industry.”
Now in 2014, the CLA is announcing its second bi-annual Excellence in Laundry Conference, to be held May 14-15 at the world’s largest private resort, the Ocean Reef Club in Key Largo, Fla.
The conference focuses on helping self-service laundry professionals improve and grow their businesses.
“We had such an overwhelmingly positive response after the first Excellence conference in 2012 – we realized this needed to be a recurring event to help laundromat owners take their businesses to the next level,” explains Brian Wallace, president and CEO of the Coin Laundry Association. “There’s no other event in the laundry industry where you’ll be able to network with the very best in the business and learn tried-and-true strategies from some of the country’s leading business authorities.”
This year, those business authorities include branding guru Bruce Turkel, CEO of Turkel Brands, business strategy expert Chuck Bamford, Ph.D., founder of Bamford Associates, LLC. and leading legislative analyst Joe Crosby of MultiState Associates, Inc.
In addition to the educational sessions, laundry professionals will enjoy a welcome reception the evening of May 13, a dinner gala the evening of May 14 and a beach party the afternoon of May 15.
“The Excellence in Laundry Conference isn't just about having a good time and learning a few new ideas,” explains Wallace. “It’s about connecting professionals and unlocking doors of opportunity.”
For more on the Excellence in Laundry Conference, visit http://www.coinlaundry.org/excellence.
About The Coin Laundry Association
Established in 1960, the Coin Laundry Association is the only national trade organization that services the self-service laundry industry. The association’s primary goal is to advance the industry for laundry owners and their business partners, along with the consumers that benefit from using a local laundry. The association supports the industry through research, legislative initiatives, educational and networking opportunities, and business support. The CLA currently counts approximately 2,300 store owners/investors among its membership.