Santa Cruz, CA (PRWEB) January 20, 2014
When the LifeAID® team was looking for an elite athlete to sponsor for their FitAID line, Dan Bailey came immediately to mind. Bailey is not only a seasoned Rebook CrossFit Games® competitor, finishing in the top 10 for three years running (2013-8th place, 2012- 6th place, 2011- 6th place), but he is known by his peers for his integrity and deep commitment he brings to his training. “We thought Dan’s attributes were perfectly aligned with ours,” said LifeAID® Beverage Co. president Dr. Aaron Hinde. After Dan met the team and learned more about the product, he was “in,” said Hinde. LifeAID is proud to welcome Bailey to the team.
"I only work with companies that are authentic and provide real benefits for our community."
Watch FitAID® & Bailey in action: http://www.youtube.com/watch?v=PtgZBeGBdrY.
LifeAID Beverage Co. is also excited to announce a new national distribution deal with Europa Sports Products for the FitAID line. Europa is recognized as the industry leader in the distribution of nutritional and sports supplements. “We formulated FitAID for the functional fitness athlete and we have taken that movement by storm,” said Orion Melehan, LifeAID CEO. “In the past year, we have opened hundreds of CrossFit® affiliates nationwide. The Europa deal is sure to fast track our efforts and opens the door to their 13,000 plus accounts overnight.”
About FitAID: The functional drink for functional fitness, the LifeAID team took the demands of elite athletes and matched ingredients to each of them to create a unique formula that enhances athletic execution and speeds recovery. Not only does it AID performance and recovery, but it's all natural with only 45 calories, paleo-friendly, gluten-free, sweetened with organic blue agave, and tastes great. It is THE product for athletes on the move.
About LifeAID: The LifeAID founders realized the need for healthy and effective alternatives to energy and sports drinks, so they developed a new category of beverage they call “synergy” drinks – healthy, targeted vitamin/supplement drinks specifically formulated for different activities. Their first three products, FitAID®, GolferAID®, and PartyAID® happen to be the shared passions of the founders.
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For media inquiries, please contact Matt Costa (949) 660-7972 or matt.costa(at)beyondmg(dot)com.
For more information about FitAID or LifeAID, including event sponsorship and retail/distribution information, please call (888)558-1113 or email info(at)lifeaidbevco(dot)com.