Alaskan Blast Arrives in Connecticut: Truuli Peak Vodka of Alaska Launch Event at Restaurant Post 154, Westport

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Featuring an ice bar, DJ, and an Alaskan themed menu of appetizers and martinis, Connecticut is about to experience an event beyond the Polar Vortex. Truuli Peak Vodka will have its official launch evening on January 23rd, 2014 at the highly acclaimed restaurant, Post 154 in Westport.

“The Alaskan "terroir” describes the unique environment and conditions that tie Truuli Peak Vodka to a very specific and authentic heritage,” stated Monika Elling, CEO of FMW.

Truuli Peak Vodka of Anchorage, Alaska is distributed in Connecticut by Highland Imports of Shelton and exclusively managed for global sales and marketing by Foundations Marketing Worldwide (FMW) of N.Y., New York. Made entirely of certified, Alaskan grown ingredients, Truuli Peak is an authentic, handcrafted, American vodka, created in the “terroir” of Alaska. “Terroir” is a French term used to describe land, soil, climate combined with human and environmental factors that bind a wine to a specific place. “The Alaskan ‘terroir' describes the unique environment and conditions that tie Truuli Peak Vodka to a very specific and authentic heritage,” stated Monika Elling, CEO of FMW. “We believe that the quality and local nature of the ingredients to be the foundations of our hand-crafted, terroir driven vodka. We are thrilled to work with Post 154 on this exciting event to introduce Truuli Peak Vodka to the Connecticut marketplace.”

The word "Truuli" is the ancient Eskimo term for the Kenai Mountains, situated near the city of Anchorage. Truuli Peak Vodka is named after the highest elevation point of the Kenai. The only distilled spirit certified by the Alaskan Grown organization, Truuli Peak Vodka is distilled from 95% Delta Junction Barley, 5% Chugach wildflower honey, with pure Alaskan glacial water from Eklutna Lake at its core. Due to the pristine quality of ingredients, Truuli is left unfiltered to deliver a smooth, silky mouth-feel and finish. The Truuli Peak Vodka brand and packaging were created for BARE Distillery of Anchorage by Foundations Marketing Worldwide of New York.

TRUULI PEAK VODKA TASTING NOTES: Soft, floral aromatics on the nose with hints of citrus on the palate are combined with a viscous, full-bodied mouthfeel. Lingering, round finish. Truuli Peak Vodka is produced and bottled by BARE Distillery in Anchorage, Alaska. VIDEO:

ABOUT POST 154: Located in Westport’s historic post office building, Post 154 is a completely unique restaurant experience, both in terms of cuisine as well as space. Utilizing a brick and limestone structure that was built in 1935, visitors are given a thrilling experience that begins with a relaxed yet sophisticated ambience that is the conduit to an evening of great food. The grand space has been artfully redesigned to evoke a modern New England style restaurant and meeting space, replete with dark wood furnishings, historic artwork and a convivial bar. Chef Alex Rosado’s eclectic menu is bold and flavorful, as is Post 154’s innovative beverage program. Post 154 recently received a “Very Good” rating from The New York Times, November of 2013. (RATINGS: Excellent, Very Good, Good, Fair, Poor.)

“Post 154 is thrilled to support the Truuli Peak Vodka brand and create a unique event to introduce this quality spirit to our area, and to our industry.” Christian Orlando, General Manager, Post 154 RESERVATIONS for 1/23/2014 (203) 454-0154

ABOUT FOUNDATIONS MARKETING WORLDWIDE (FMW): New York based marcom agency focused on integrated communications, strategic marketing, creative services and brand management for the wine & spirits and luxury goods sectors. FMW created the Truuli Peak Vodka brand, marketing strategy and manages all global sales. For distribution, trade and media information: contact(at)foundationsmarketing(dot)com.

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Monika Elling

Jennifer DiGioia
since: 10/2011
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