Charlotte, NC (PRWEB) January 15, 2014
Theory House, the leading shopper marketing agency for the world's premier retailers, announced today that its president Jim Cusson and Managing Partner, Jared Meisel, have been named to the faculty of the Path to Purchase Institute. The designation is a result of receiving exceptional audience reviews at the most recent Shopper Marketing Expo held at the Navy Pier in Chicago October 8-10, 2013. Cusson and Meisel delivered a presentation titled “Big Bang on a Budget: Optimizing Your Shopper Marketing Investment” as part of the Expo’s Small Budget Excellence track.
“For Theory House and our senior management to be recognized as industry thought leaders speaks to the strength of our brand, category and retailer experience,” says Jim Cusson, president of Theory House. “The Path to Purchase Institute programs a great event and we are thrilled to be recognized for our expertise from some of the more than 4,000 participants.”
About Theory House
Theory House is the leading shopper marketing agency for the world's premier retailers. It helps retailers thrive through a complete suite of shopper marketing services that connect with shoppers along the consumer decision journey. These services include research and insights, branding and design, retail activation, and digital engagement. More information about Theory House and its approach to shopper marketing can be found at http://www.TheoryHouse.com or by contacting Jim Cusson at 704-665-0714.
About Path to Purchase Institute
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. Through a variety of platforms the Institute engages, informs and empowers its members and the industry at large while fostering best practices and a deeper understanding of all marketing efforts and touch-points that influence and culminate in purchase decisions at retail.