DeVita Natural Skin Care Introduces Oh My DeVita Baby, A Vegan Skin Care Line for Babies and Toddlers

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The new line of natural, vegan and paraben free skin care is dedicated to soothing and protecting babies’ sensitive skin.

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At DeVita, we know and understand natural and vegan skin care and as a mother myself, I understand the specific skin care needs of babies and toddlers.

The leading all-natural, vegan and paraben free skin care and cosmetics brand that women have come to know and love, has launched a special new line for the most precious members of the family – babies and toddlers! An extension of the DeVita Natural Skin Care line, Oh My DeVita Baby gives parents peace of mind that they are using the safest, most gentle products available.

The new baby line is free from harsh chemicals, additives and artificial fragrances and incorporates only pure and natural ingredients gentle enough for the delicate skin of babies and toddlers. Parents can expect the same high quality, clean and non-toxic formulations that DeVita Natural Skin Care has become known for.

“At DeVita, we know and understand natural and vegan skin care and as a mother myself, I understand the specific skin care needs of babies and toddlers,” explains Cherylanne DeVita, founder of DeVita Natural Skin Care, a certified Woman Owned Business, as well as devoted mom and formulating chemist. “It made perfect sense for us to create the Oh My DeVita Baby line that, as an extension of the DeVita brand, parents can trust and use worry free knowing they are getting high quality, natural and safe products for their little ones.”

The Oh My DeVita Baby line includes five different products to meet all of the skin care needs of babies and toddlers, including:

Bubbly Babies Shampoo & Body Wash, $9.95: A 2-in-1 moisturizing body wash and shampoo that is sodium lauryl sulfate (SLS) and fragrance free with a gentle, tear-free formulation. The wash features an organic aloe vera base with supportive vitamins and natural nourishers, available in both fragrance-free and calming calendula-scented varieties.

Powder Puff Baby Powder, $9.95: This talc-free baby powder is enhanced with probiotics and made with GMO-free organic cornstarch and zinc oxide to absorb moisture and protect babies’ sensitive skin. It has a silky smooth texture that gives a natural, stay fresh feel all day long.

Butter Cheeks Baby Balm, $11.95: A balm that helps to protect and soothe baby’s bums and sensitive areas of the skin by creating a barrier with a vegan probiotic blend. The balm is packaged in a roll-up, easy glide applicator to help relieve skin irritations quickly and effectively.

Hey Sunshine Solar Protection, $12.95: This new non-toxic mineral sunscreen with UVA/UVB broad spectrum SPF 25 helps to safely and effectively protect babies’ skin from harmful UV rays. Made with an organic aloe vera base, shea butter and green tea nourishers, this sunscreen is nano-free and offers nearly transparent micronized zinc oxide protection.

Flutterby Baby Brulee Lotion, $11.95: Organic aloe vera and shea butter pair up to make the perfect daily, all over lotion to naturally relieve dry skin. This fragrance-free, non-greasy lotion is perfect for baby back rubs.

The line is now available online at, and will be available at select Target locations on January 19, 2014. To learn more about Oh My DeVita Baby, please visit Media interested in samples of the Oh My DeVita Baby line or who would like to coordinate an interview with Cherylanne DeVita, please contact Rebecca Macfie at rebecca(at)adinnyc(dot)com.

About DeVita Natural Skin Care:
DeVita Natural Skin Care is the fastest growing all-natural, 100% paraben free, PETA Certified, vegan cosmeceutical skin care line in the country. Cherylanne DeVita, Ph.D., the president and CEO of DeVita Natural Skin Care, started the company in 2000 out of her desire for affordable, natural and effective skin care products that she could use on her own sensitive skin. Today, DeVita Natural Skin Care has over 100 different DeVita Natural Skin Care products, absolute minerals™, a complete line of revolutionary aloe-infused mineral make-up and DeVita Rx, a professional line of skin care products sold exclusively through licensed professionals. DeVita Natural Skin Care and Color Cosmetics are available online and in natural foods stores throughout the United States, Canada and in over 10 different countries. For more information, please visit and

In addition to her role as President and CEO of DeVita Natural Skin Care, Cherylanne also currently serves on the Executive Board of Alice Cooper’s Solid Rock Foundation, a nonprofit organization dedicated to enriching the lives of teens through performing arts.

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Lauren Verini
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