Wake Forest, NC (PRWEB) January 15, 2014
Hilltop Trailer Sales, an RV Business Magazine Top 50 Dealer, credits IDS dealer management software and its CRM product for helping the dealership nearly double its contact base over the last two years thanks to its full-integration with Astra G2. Being able to capture all customer data in one system has enabled the dealership to improve the level of service it’s able to provide in regards to both the initial communication and follow-up.
“IDS CRM takes away a lot of double-entry,” said Mike Pearo, Hilltop’s Parts and Service Director. “We make sure we capture all our customer data. When we were working with a separate system, we’d have some data in one system and some data in another. Now everything is in one system. Since we’ve been on IDS CRM we found that our email list has grown quickly and much better than it did when we were operating with two separate systems. I’d say it’s doubled in the last two years.”
In addition to the full integration, Pearo and his staff are now able to respond to leads quicker and more efficiently thanks to Astra CRM’s new mobile app. The new app enables the sales staff to receive leads at any time of the day and follow-up quicker and more efficiently.
“I definitely like it! The mobile app is very important,” said Mike. “It allows us to assign leads and track customers after hours, or if a sales manager is away from his desk. They can still get a lead, we can assign a lead and we can make sure that we respond to that customer very quickly. We all know the faster we respond to a lead, the better success we’ll have. This mobile app allows us to get in touch with that lead faster.”
The overall capabilities that IDS CRM provides for Pearo and his staff has greatly improved the level of communication the dealership is able to provide. Since using the new system, Pearo believes the overall response rate has increased which has ultimately led to more sales opportunities.
“Since we’ve started emailing and following up with our contacts more consistently, I feel like we’re getting an even greater response from email than direct mail and we’re seeing more success because of it,” added Mike. “IDS CRM and the mobile app are proving to be very effective for our business.”
For more information on how the top 50 Minnesota RV leverages Astra G2, read full Hilltop RV dealer success story and watch the video.