Current Analysis Report Uncovers WAN Services Evolution into Automation, Orchestration, and Virtualization

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Leading market analysis firm releases Market Advisory Report that uncovers a sea change in the way major network providers go to market.

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Today, industry players beat the marketing drum in individual areas such as analytics, SDN or back office automation

Current Analysis, a leading provider of timely, practical market intelligence and advice for the information technology, software and telecommunications industry, announced today the release of a compelling Market Advisory Report from the Global Business Network and IT Services team.

The new Market Advisory Report, titled “WAN Services Update: Nibbling at the Edges of an Automation, Orchestration and Virtualization Revolution,” was published for Current Analysis clients last month and is now available to the public. The way network providers do business has begun to shift, and Current Analysis has identified five trends that are gaining traction in 2013, which analysts expect to will merge into a greater shift transforming the way large network providers do business.

The report discusses the following evolving market trends in WAN Services:

  •     Opening Internal Processes via APIs/Services as Building Blocks
  •     Operational Streamlining
  •     Analytics, Expert Systems and Big Data
  •     Software Defined Networking (SDN) and Network Function Virtualization (NFV)
  •     Complex Channel Partner Programs

Brian Washburn, Service Director of Global Business Network and IT Services at Current Analysis, warns that major network providers will have to embrace and adapt to these changes in the coming years, or else face commoditization of their network business by cloud-based competitors. He also warns that the industry may not be prepared for some of the changes that will happen.

“Today, industry players beat the marketing drum in individual areas such as analytics, SDN or back office automation,” commented Brian Washburn. “Providers need to start thinking about issues such as: how expert systems and autonomic computing can build up and tear down virtual infrastructure on-demand; or how channel partners use APIs to merge complex solutions into the partner network, with a single view and point of resolution for service issues. It sounds like heavy Futurist stuff, but elements will start to become part of our business reality.”

The new Current Analysis Report key findings include:

  •     Major network providers will be fundamentally changed by key factors fueling automation, orchestration and virtualization. But the world's largest network providers are just starting down this road. They will be evolving for years to come. Results are bound to be slower than anticipated.Network providers need to start projecting now on how key trends will interact, and how they can harness the synergy. As the key trends merge, the possibilities – and complexity – escalate.
  •     The bad news is that, compared to the world's largest cloud/IT service providers, network providers are already far behind. The good news is that operational transformation, with the network at the center, should make for a defensible position.

Since the largest industry participants are just starting to implement the individual components described above, the future is still very speculative. But the potential for synergy between these industry trends is extremely high, and the ways that these practices drive the industry should come with some new and unexpected twists and turns.

To learn more about this report and other topics from Current Analysis market experts, click here

About Current Analysis

Current Analysis, Inc. is a leading provider of timely, practical market intelligence and advice that helps global IT and telecom professionals compete, innovate and improve performance. For over 15 years, our independent experts and proprietary services have empowered fast-paced companies to quickly identify opportunities to drive growth and market leadership. Relied upon as an unbiased and trusted partner, Current Analysis serves more than 35,000 professionals representing over 1,300 enterprises. Headquartered in the Washington D.C. metro area, we provide global reach with offices in Paris, London, and Singapore. Learn more now at

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Elizabeth Thompson
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