Our work with Anthem's Fan based Sports Network is an exciting new task for our team. - Dan Brody Yield Managing Director
Toronto, ON (PRWEB) January 21, 2014
Yield Technology (http://www.yieldtechnology.com) proved to play a vital role in helping to launch the world’s first ever fantasy sports TV network with Anthem Media Group, which is a global TV platform that operates niche channels on linear, digital, and mobile platforms. The network will launch on March 4, and will offer continuous, 24-hour sports broadcasting to North America. Features will include interactive sports programming, mobile video platforms, video-on-demand capabilities, and more one-of-a-kind features.
In addition, the all-new sports network will host live studio programming, call-in shows, panels, on-site commentary, celebrity and expert drafts, and more – geared toward the 40 million people who partake in annual drafts. Moreover, the channel plans to break media barriers by engaging and interacting with its audiences in an informational and entertaining environment. Anthem Media Group has also contracted a Sirius XM morning broadcast to air sports analytics and host live discussions.
Yield Technology worked with Anthem to help target the network’s main demographics through branding campaigns, as well as increase Anthem’s search engine optimization efforts by increasing the network site’s inbound and outbound leads, influence, network reach – and, most important, the ability to attract, engage, and convert interested parties into loyal fans and returning customers. The Yield platform will further enable Anthem to track and manage who is sharing content and what hot topics are trending in the ever-changing social media community.
In addition to attracting customers and building subscriber lists for Anthem, Yield Technology continues to manage the conglomerate’s widespread global customer base with targeted advertising, and specialized, mobile-friendly apps for the sports fan on-the-go. Yield also offers email capabilities to help manage contact lists and campaign efforts, trigger-based messages to segmented groups, campaign management functions, analytics reporting to track ROI specifics, consumer scoring, and loyalty reward programs to keep customers coming back for more.
“Our work with Anthem is an exciting new task for our team,” said Daniel Brody. “We’re specialists in helping businesses make money and turn interested parties into paying customers, which is why we boast a long list of reputable clientele. Additionally, we’re all sports fans here, so the excitement about this account transitions to a personal level. Sports 24/7? Yes please, and thank you!”
For more information about Yield and its ongoing work with Anthem Media Group, please contact Dan Brody at db(at)yieldtechnology(dot)com, or 647-479-4059.