Newsworthy: Press Release Services Procurement Research Report Now Available from IBISWorld

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The average price for press release services is expected to grow slowly as top platform operators implement price hikes in line with rising demand for these services as business sentiment, the number of businesses and downstream demand for information increase. To help procurement professionals make better buying decisions, business intelligence firm IBISWorld has added a report on the procurement of Press Release Services to its growing collection of procurement research reports.

IBISWorld industry market research
Rising demand from new businesses will contribute to price increases for press release services.

Buyers considering investing in press release services have moderate bargaining power with suppliers, with a balanced 3.17 score on a scale of 1 to 5. In particular, buyers posting a high volume of press releases or willing to sign long-term contracts can leverage their potential account size to bargain down their price paid per release, explains IBISWorld research manager Savannah George. On the other hand, a buyer posting a single press release will have no negotiating power and can simply pay a one-time fee online for the press release service.

Improving communications channels are mitigating the rising demand for information. “Although improving business sentiment and the rising number of companies are boosting demand,” says George, “the proliferation of new communication technologies like mobile applications is making it easier for buyers to reach an audience more directly than through a distribution service.” Case in point, a recent regulator decision has permitted public companies to disseminate operations information to investors via social media. As a result, some traditional press release buyers are opting out of their contracts.

Press release providers are also harnessing improving communications technologies to enhance services through larger market reach and new offerings like search engine optimization. In turn, such products are drawing buyer attention to the benefits of using press release services. As a result of the balanced factors that are influencing the supply and demand for press release services, pricing is stable, which can further incentivize frequent or high-volume buyers to seek long-term contracts. Current major providers of press release services include Business Wire, GlobeNewswire Inc., Marketwire Inc. and PR Newswire. For more information, visit IBISWorld’s Press Release Services procurement research report page.

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IBISWorld Procurement Report Key Topics

This report is intended to assist buyers of press release services, which are also called news wires or wire services. Providers typically operate a distribution platform that facilitates the creation and optimization of customized news content, which enables buyers to easily distribute proprietary news to a general or targeted audience. Such platforms usually also include tracking capabilities that enable buyers to understand audience reach. Press release writing services, news syndicates, advertising or marketing services, and special interest newsletter services are not included in this report.

Executive Summary
Pricing Environment
Price Fundamentals
Benchmark Price
Pricing Model
Price Drivers
Recent Price Trend
Price Forecast
Product Characteristics
Product Life Cycle
Total Cost of Ownership
Product Specialization
Substitute Goods
Quality Control
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Competitive Environment
Market Share Concentration
Vendor Financial Benchmarks
Switching Costs
Purchasing Process
Buying Basics
Buying Lead Time
Selection Process
Key RFP Elements
Negotiation Questions
Buyer Power Factors
Key Statistics

About IBISWorld Inc.
IBISWorld is one of the world's leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Danielle Goodman
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